Customer Development and User Acquisition: Chickens and Eggs?

by Market by Numbers

A common misconception is that when your market strategy is to develop and guide potential customers, it automatically equals user acquisition. Not so, says Brant Cooper at Market by Numbers:

“Customer development is a method for discovering, testing and validating user acquisition and conversion methods.  So that a marketplace suffers from the ‘Chicken and Egg’ problem, i.e., there’s only a true market when they’re both there doesn’t affect Customer Discovery and some amount of Customer Validation.”

So when you focus your product strategy on building a user base, keep in mind some of Cooper’s pointers, like how the chicken and egg dilemma doesn’t exist in a Product vs. Consumer scenario, but does in the user acquisition phase.

Tricky—but not impossible! Read on to learn more.