Is crowdsourcing marketing the key to unlocking your customers’ enthusiasm so that you can build better products, increase brand recognition, and produce the kind of content they want?
While crowdsourcing — the process of leveraging a large group of people to execute a specific task — has been around for a long time, it’s only more recently that crowdsourcing marketing has become popular. Today, an increasing number of companies use crowdsourcing marketing to engage and empower their customers, and to encourage those customers to interact with their brand. It’s also a tactic savvy companies are leveraging to generate content, fuel campaign virality, and conduct cost-effective market research.
Our latest report, “Crowdsourcing Marketing: Leveraging Customer Engagement for Maximum Impact” highlights the four components of building a framework for crowdsourcing marketing success. These include:
- Establishing the purpose of your campaign
- Choosing a process method for your campaign, such as a content
- Picking a medium on which to execute your campaign, such as your company’s website or a community forum
- Projecting the end result of your initiative, such as increased exposure
The report also analyzes three examples of effective crowdsourcing marketing techniques that are being used by Stripe, MINDBODY, and Avid Software, three small but innovative technology companies around the country.
As the report explains, while each of the companies featured experienced incredible success using crowdsourcing marketing, that’s no coincidence. Just like most marketing strategies, when executed properly crowdsourcing marketing can have great results.
“Crowdsourcing has always been a powerful phenomenon, but today it’s also becoming an increasingly important marketing tool for fostering customer engagement and obtaining their input and feedback. By following the process outlined in this report and learning from the examples it provides, expansion-stage technology companies will be better positioned to take advantage of crowdsourcing’s many marketing benefits”
Brian Zimmerman, Managing Director, OpenView Labs
To find out more about what makes crowdsourcing such a flexible, efficient, and cost-effective marketing option, read the full report.
To view our other reports in our series on online marketing tactics, click on the links below: