7 Steps for Creating a SOW for Your Freelancers

Devon-McDonald by


This is a part of a series that was created to help you create case studies for your company. This series will walk through the process, necessary roles, in addition to guides for each role to help your company get started quickly.

You will need a statement of work (SOW), but you probably don’t need a complicated or long one. Just keep it simple!

Here are some tips for creating a SOW:

  • Define the “deliverables” (what you want the final product to look like)
  • Define the “acceptance process” (what the review process will be)
  • Specify when the freelancer will be “paid” (usually once they are done)
  • Make sure you have a contract, which refers to or is attached to the SOW
  • If you plan to hire many freelancers, have your attorney create a short 1-page contract and SOW so you can efficiently contract for these services
  • Make sure you “own” the content, as generally, under copyright law, you will not own content created by contractors (this is counterintuitive, so don’t forget it)
  • Discuss this with your attorney

Additional Resource:

Attorney Blog Post on ‘Ownership of Marketing Content’

Disclaimer:  The above summary is not legal advice, but instead is for educational and informational purposes.

Next week, I’ll explain how to get your freelancers completely aligned with your vision.