This is a part of a series that was created to help you get the practice of corporate blogging built into your company. This series will walk through the process, necessary roles, in addition to guides for each role to help your company get started quickly. The following several posts make up a quick start guide for the blogging administrator.
Yes, a blog is a form of self-expression for your blogging employees. However, at the end of the day, the main purpose of your corporate blog is to enable business development and revenue generation.
Review these online resources to better understand how you can use your blog to generate leads for your sales team:
13 Ways to Use Your Blog to Improve Online Lead Generation Posted by Pete Caputa
How to Convert your Blog Traffic into Responsive Leads Posted by Linus Ruzicka
5 Ways To Turn Your B2B Blog Into A Lead Generation Tool Posted by Kipp Bodnar
Next week I’ll post a checklist for checking, reflecting, reviewing, and adjusting strategies on a weekly and quarterly basis.