Great content marketers live by their tools. But with the number of those tools multiplying every day, how do they determine which ones to utilize that best suit their needs?
“No matter what your goals are, there’s a toolset you can assemble that will help you be more efficient and effective with your content marketing efforts,” writes Ken Lyons in a post for the Content Marketing Institute. In order to determine what that toolset is, Lyons advises content marketers to ask themselves four questions:
- What do you need your content to do?
- What resources do you have internally?
- What sort of content are you promoting?
- Where are the holes in my content marketing process?
Lyons provides suggested tools based on your responses to each of these questions, as well as a list of additional resources for bulding a productive content marketing factory and launching successful content marketing campaigns.