Content Marketing Rule: Think Bigger Stories

by Chris Brogan

Think big with your content content marketing. Learn five elements to include in your content to keep readers coming back.

Rewrite your rules for content marketing to tell bigger stories, writes Chris Brogan, CEO of Human Business Works, on his blog “To be seen and heard in the fray” of online content, you need to write stories in which “you make your buyer the hero, where you equip him or her for success, and where you serve the community within which your business exists.”

To help you on your way, Brogan presents a list of five potential ingredients to include in your content marketing pieces going forward, ranging from an emotional hook to crafting a valuable resource for your community. “My best success is when someone uses something I’ve written and they score a win in their own world,” Brogan says, and those readers and customers keep coming back.