Content Marketing in the ‘Spotlight’

A great tool for any content marketing strategy

Each week Boston venture capital firm OpenView Venture Partners releases a brand new video on OpenView TV to shed some light on the OpenView team and how we work. Since we launched OpenView TV we have been using Spotlight a video publishing platform provided by Reality Digital, a company that received expansion capital from OpenView Venture Partners in 2008.

Spotlight allows us to manage, publish, and socialize our video content on our website. I really like how simple the tool is to use and how easy it is to organize our different video files. You can organize by playlist or topic. It has given me complete control over the videos we wish to post on our site since the media manager can directly publish to our site. Spotlight allows us to design video players based on a few standard templates, giving you the ability to customize the look and feel to fit the OpenView brand.

Some other great features include:

• Manage metatags and insert logos
• Organize all media
• Allow your fans to create and submit user generated content
• Moderate user submitted videos and comments
• Play high quality video
• Syndicate with YouTube with just a few clicks
• Monetize with a built-in ad server or third party ad integrations
• Track the performance of different content and playlists

For more information visit the Spotlight website and sign up for a free 30 day trial.

Go ahead, see OpenView TV for yourself!