What does it take to produce compelling video content?
If your content marketing strategy doesn’t already incorporate video, there are a few steps you need to take before launching. To begin, you’ll need the logistical requirements taken care of: a video camera, editing software, audio recording software and so forth. Once that’s taken care of, founder of the Content Marketing Institute Joe Pulizzi says that you need to determine what kind of videos you’ll produce — entertainment or informational?
Pulizzi also suggests limiting your content to under three minutes. After all, who wants to sit through a 20 minute business video?
For more on video content marketing, watch the video from OpenView Labs featuring Pulizzi.