Content Marketing Debate: Which PR Tool Should You Use?

With So Many News Release Services Available, Which Do You Choose?

Over the past few weeks, I have been using news releases to help you understand how to amplify your content marketing strategy. First, I discussed why you should start sending news releases now, and second, I provided an update on my experiment using them. In this post, I wanted to share some information on logistics.

Since I started this experiment, I created and released three news releases using PitchEngine, a free social media release service, and four releases using PRWeb, a paid PR service.

PR Web’s strengths are clear – news subscribers, thorough distribution, online pickup. But I wouldn’t discredit PitchEngine since readers seem more engaged, given the traffic conversion rates (we all know that content marketing is about customer engagement!). Personally, I don’t see the harm in utilizing both services. Each tool has its positives and negatives. I balanced the two by using PitchEngine to send targeted pitches concerning our content development and using PRWeb to spread our news-worthy items (i.e. events, investments, etc.)

Which PR service do you use and why?