Marketing

The Airing of Grievances: What’s Your Content Marketing Gripe?!?

September 11, 2013

Does content marketing ever frustrate you? Does it make you want to pull your hair out some days? Here’s your chance to not only let off some steam, but also to share your insights and advice with your peers from around the world.

 

In honor of Content Marketing World, which is taking place this week in Cleveland, Ohio, today’s post is all about the challenges we content marketers face. And, let’s be honest, there are plenty of them! Whether it’s getting the executive support we need to be successful, generating enough content to meet demand, or simply working with folks who think they can write but can’t, content marketing isn’t always easy.

That’s why today we are giving you the chance to air your content marketing grievances.

 

In the comments section below, simply share whatever your biggest content marketing challenges, frustrations, and gripes are for everyone to see. Don’t worry, you’re among friends, so feel free to let them rip!

However, there is one catch.

Once you’ve gotten everything off your chest, you also have to offer up some of your own wisdom and insights to help your fellow content marketers be more successful. That could be as simple as sharing a best practice or tip that’s worked well for you. If you’re feeling more ambitious though, you could also share some advice to help your peers overcome one of their challenges.

I’m kicking thing off with the first comment below. Join me by writing on our “content marketing wall” with your own grievances and, of course, some helpful advice.

Air your content marketing grievances below!

Photo by Daniel K.B. Schmidt

Content Marketing Director

<strong>Kevin Cain</strong> is the Content Marketing Director for <a href="http://www.bluechipcommunication.com.au/">BlueChip Communication</a>, Australia's leading financial services communication firm. Before joining BlueChip, Kevin was the Director of Content Strategy for OpenView.