Content Marketing: 5 Reasons You Shouldn’t Start Blogging

Amanda Maksymiw

January 25, 2011

Why You Shouldn’t Add a Corporate Blog to Your Content Marketing Mix

We all know that corporate blogging is an effective marketing tool in your arsenal. If you don’t trust this fact coming from me, how about Ann Handley?


5 Reasons to Avoid Corporate Blogging

  1. You don’t want to be perceived as a thought leader
  2. You want your competitors to steal all of your inbound leads
  3. You don’t want to bother investing any time into blogging
  4. Your content development efforts are focused purely on marketing goobledygook
  5. You could care less about customer engagement

By now I hope you know I am kidding. I would argue that every expansion stage software company should implement a corporate blogging program. To help each company get there, the OpenView Labs team has created an all-encompassing eBook that outlines the practice of corporate blogging. The new eBook will be available on the OpenView Labs website within the next two weeks. The eBook features unique content from industry thought leaders such as Joe Pulizzi, Ann Handley and Jonathan Kranz. Stay tuned!

Content Marketing Director

<strong>Amanda Maksymiw</strong> worked at OpenView from 2008 until 2012, where she focused on developing marketing and PR strategies for both OpenView and its portfolio companies. Today she is the Content Marketing Director at <a href="https://www.fuze.com/">Fuze</a>.