5 Ways to Optimize Your Company Career Page

Does your business have a company career page on its website? At its most basic, it’s a page for candidates and prospects to peruse in order to learn more about your company and what it is like to work there.
If your answer is yes, good — please read on to learn how to optimize the career page to attract the best candidates possible.
If you answered “no” go back to your Webmaster and have them implement one ASAP. Then come back and find out how to make your career page the best it can be.
Here are five essential items to include in your company career page:

Job Postings

Make sure you list all of your public, open positions on the site. After all, this is a page for potential candidates. Once they realize how awesome your company is to work for, it should be as easy as possible for them to hit “Apply”.
Additionally, make sure to have a general application option. This way, if there are no positions that match the candidate’s profile, they can still send their resume in for future consideration.

About Page/Video

Not all candidates may immediately know who you are or what you do. Some may stumble upon your job site through search. Set your company apart by clearly explaining what you do and defining your culture and values.
Some companies choose to include a “Hiring Video” portraying these things, which is a great way to set your company apart! You want to make sure that the candidates who apply not only know who you are and what you do, but are really excited about the prospect of working with you, as well.

Benefits

Be sure to list some of the benefits your company offers, both quantitative (healthcare, PTO, bonuses, etc.) and qualitative (flexible schedule, employee outings, etc.). No need to get into great detail, but list them out and make sure to include any that set you apart from other companies (free lunch daily, bring your dog to work day, sit/stand work stations, etc.).

Photos

Be proud of your employees and your office space! Show off with photos of everyday work as well as the extra stuff.
Did your company volunteer at a local food bank? Show it off! Did you go to a sporting event as a team? Show it off! Just remodeled the office? Show these candidates where they will be working and what they will be a part of.

Contact Information

Include a contact, whether it be a general [email protected] email address or the name, email, and phone number of someone on your talent team. If these candidates have questions or just want to follow up on their application it should be clear how they can do that.
Having a good company career page could be the difference between attracting a good applicant and the perfect applicant. Fun, techy, expansion-stage or startup companies are not a rarity anymore. You need to go above and beyond to attract great candidates. We know you treat your employees very well – why not tell these candidates what they could be missing?