In a hyperactive world short on attention span and heavy on information, for a sales message to stick, you’ve got to keep things simple.
“One of the great things about 9-year-olds: Like many buyers these days, they lack context,” writes Tom Searcy in a post for Inc. “Any answer that you provide has to be in a language that they can understand.” Searcy uses the example of answering questions from his young daughter to make a point that you can’t always assume your buyer will be familiar with the specifics of your product or what it offers. In order to have a conversation with real impact, you need to be able to put yourself in your buyer’s shoes and find a way to put it into a context they can easily relate to.
For more sales tips for getting through to your buyers, read Searcy’s full post here.
Related Content from OpenView:
In sales, complexity can be a killer. Read this OpenView Labs post for more tips on keeping things simple, especially at the startup stage. While we’re on the subject of simplifying, recruiting the right sales rep can make a sales manager’s life a whole lot easier. Read this post from the OpenView Blog for advice on how to spot a winner.