Your chief marketing officer and chief information officer share more common ground every day. Make sure they work together to connect your brand’s message with the digital masses.
Yuchun Lee, vice president of Enterprise Marketing Management at IBM Software Group, writes in Fortune that the chief marketing officer and “CIO can’t afford to operate on separate stages any longer, and we can thank the consumer for that.” Thanks to smartphones, social networking, and the rise of the tech-conscious customer, your company’s marketing needs to be in step with its technology. “CIOs are experienced analysts who understand the full potential and implications of technology, while CMOs are growth- and market-driven brand experts,” Lee writes. When working together, these two positions lead to a company that better serves the “demanding and digitally adept customer” – and makes more money.