This is a part of a series that was created to help you get the practice of corporate blogging built into your company. This series will walk through the process, necessary roles, in addition to guides for each role to help your company get started quickly. The following several posts make up a quick start guide for the blogging administrator.
The world of blogging, and particularly SEO, is constantly evolving. On a weekly /monthly/quarterly basis, it is essential that you check, reflect, review, and adjust strategies.
Things to consider:
- Are you using the best keywords possible to attract traffic through search engines?
- Are your blogs optimized for search engines to the fullest potential?
- What is your Google ranking for each of your targeted keywords?
- Do you have an effective strategy for releasing content regularly and consistently?
- Are you marketing your blog in the best ways possible (social media, influencers, newsletters, etc.)?
- Are your bloggers truly writing to your target personas?
- Are the topics of the posts relevant to your business objectives?
- Are you seeing a gradual increase in visitors, page views, and time spent on the site?
- Does the design quality of your blog reflect your company’s culture and style?
- Are your bloggers formatting their posts correctly to engage the audience?
- Are you spending too much time editing posts because people are not proofing their posts closely enough?
Next week, I’ll post sample quarterly report to be presented to the CEO and executive team.