Executives are typically less-than-eager to adopt a new online network.
The biggest obstacle contributing to their reluctance, writes Alexandra Samuel in an article that originally appeared in the Wall Street Journal, is that they don’t perceive such a move to benefit their core job competencies. Samuel contends that this is untrue. Executives can actually refine their leadership abilities, should they elect to explore the myriad benefits of social media.
Samuel introduces the idea of social productivity as a barometer for an executive’s success with social media. This idea promotes tangible contributions to online networks — and measurable returns. For more on how social media can make you a better leader, read the full article by Samuel.
Related Content from OpenView:
Executives interact with social media in an understandably unique way. Here’s a post from OpenView geared toward CEOs interested in social media. The stakes in social media are higher, yes. But so are the expectations, which extends to executives. Find out why people are becoming social media snobs in this post.