Business Tools to be Thankful for in 2010

Amanda Maksymiw

November 21, 2010

Giving Thanks for Business Tools

As someone who is obsessed with content marketing, I am thankful for the following tools:

PitchEngine
I wrote about PitchEngine several times. It is a great tool/service that allows brands to increase customer engagement by incorporating news release strategies with social media. PitchEngine allows me to quickly write and share content socially. Best of all, a free plan is available.

ExactTarget
OpenView uses ExactTarget to send our weekly tips and tricks emails. It is fairly easy to create templates and new emails, track progress, manage databases, and conduct A/B tests.
WordPress
The Labs site is based on the WordPress platform. Before we launched the site, I was completely new to WordPress. As the main editor for the site, I find it extremely easy to add, edit, and schedule new content.

Without these tools I would not be able to complete OpenView’s content development initiatives, so thank you!

What business or content marketing tools are you thankful for?

Content Marketing Director

<strong>Amanda Maksymiw</strong> worked at OpenView from 2008 until 2012, where she focused on developing marketing and PR strategies for both OpenView and its portfolio companies. Today she is the Content Marketing Director at <a href="https://www.fuze.com/">Fuze</a>.