Business Growth Strategies… Planning and Managing Lead Generation – 5 Free Tools

George Roberts

August 17, 2010

OpenView is a Boston Venture Capital firm that provides growth capital to expansion stage software companies. The operational partners and OpenView Labs provide strategic consulting services to help founders, CEOs and Management teams develop strategy, focus their resources and execute their operational plans in a capital-efficient manner to maximize their leverage and reduce the amount of venture capital needed to build great companies.

One area we spend a lot of time with our portfolio companies on is in planning, managing and measuring the effectiveness and ROI of their lead generation efforts. When I came across the Hubspot blog titled “5 Lead Generation Tools: Just In Time for 2011 Planning“, I wanted to share it with everyone.

Hubspot has created a “Lead Generation 5-Pack” of free tools to help your marketing execution teams. You can read more about it here or just got to this link and sign up for the free set of tools… anything that helps your marketing team plan, execute and measure results can’t be all bad!

All the best!

G

Venture Partner

<strong>George Roberts</strong> is a Venture Partner at OpenView. He enjoys partnering with companies and helping them achieve their goals through strategy, focus and operational execution. From 1990 to 2003, George spent 13 years at Oracle Corporation, most recently having served as Executive Vice President of North American Sales. While at Oracle, George was responsible for over $1 billion in revenue and more than 2,000 employees, reporting directly to the company’s CEO and Chairman, Larry Ellison.