Building Your Individual Brand

Devon-McDonald by

This is a part of a series that was created to help you get the practice of corporate blogging built into your company. This series will walk through the process, necessary roles, in addition to guides for each role to help your company get started quickly. The following several posts make up a quick start guide for the employee blogger.


Bloggers who have made a name for themselves have done so because they focus on a specific area of interest and they consistently add intriguing, informative content about that particular subject matter. Visitors can count on insightful information from the blogger, and because this individual is reliable with their content creation, people return to his/her site often to check out the latest updates.

It doesn’t matter what your blog’s focus is…if you are passionate, produce high-quality content, and remain true to the topic that you started with, there will be people out there searching for you. In due time, you might even become known as a thought leader in your industry.

Additional resources:


How to Choose the Right Blog Niche – A Simple Three Step Method

The Ultimate Guide to Building Your Blogging Brand – Blog Like A Pro!

7 Ways to Build a Rocking Personal Brand

35 Ways to Market your Blog

Photo by: Alejandro Escamilla