This is a part of a series that was created to help you get the practice of corporate blogging built into your company. This series will walk through the process, necessary roles, in addition to guides for each role to help your company get started quickly. The following several posts make up a quick start guide for the employee blogger.
Bloggers who have made a name for themselves have done so because they focus on a specific area of interest and they consistently add intriguing, informative content about that particular subject matter. Visitors can count on insightful information from the blogger, and because this individual is reliable with their content creation, people return to his/her site often to check out the latest updates.
It doesn’t matter what your blog’s focus is…if you are passionate, produce high-quality content, and remain true to the topic that you started with, there will be people out there searching for you. In due time, you might even become known as a thought leader in your industry.
Photo by: Alejandro Escamilla