Building Your Email Marketing List: The Art of the Opt-in

by Social Media Today

email marketing listBuying email addresses form third parties is risky – and expensive – business. Learn the steps to creating your company’s own email marketing list. CEO Craig Klein provides a guide to building an effective email marketing list in a post at Social Media Today. “There’s much risk and high cost in buying third party email lists of unsuspecting prospects,” Klein writes, so “by building your own email marketing list of current and potential customers you have a greater opportunity for developing strong and fruitful relationships.”

Klein warns companies not to contact a potential customer unless you have permission, and to provide “multiple places on your website to opt-in” and join your email marketing list. Be sure to incentivize visitors to opt-in, test multiple offers to see which one is most effective, and make use of email marketing software to connect with new customers immediately.