It’s true that building an outbound lead generation team can be a boon for your sales, but make sure you’re setting it up for success from the start.
Looking to add a spark to your sales process? Building an outbound lead generation team can be a great place to start if you take the time to properly plan it out. That’s why Devon McDonald, Director of Sales and Marketing Support at OpenView, says you need to take the time to consider these 3 questions before you begin to assemble the team.
It starts with looking at your customers, explains McDonald. Specifically, do you understand your segment, and can you communicate who your buyers are via profiles? It’s also crucial to make sure someone in your organization truly takes ownership of the team. Watch the video to learn more and download the new OpenView eBook, Get More Customers! How to Build an Outbound B2B Lead Generation Team that Drives Sales.
More Videos Featuring Devon McDonald:
Does Building an Outbound Lead Generation Team Make Sense for Your Company?
What Characteristics Should Hiring Managers Look for in an Outbound Lead Generation Rep?
What's the Best Way to Train a New Outbound Lead Generation Team?
Tips For Managing An Outbound Lead Generation Team Successfully
What Metrics Should You Track to Measure the Effectiveness of Your Outbound Lead Generation Team?
Photo by: Dean Hochman