Building a Relationship in your Newsletter

Brian Zimmerman

May 25, 2010

When speaking with our marketing management teams, specifically about content marketing strategy, the topic of newsletter comes up quite often. A good newsletter will really help with competitive advantage. Keep in my mind, the key to a successful newsletter is to treat it like a relationship.

Here is a great article that explains…

Building a Relationship in your Newsletter

Thanks to Christie Rakes for this valuable insight.

SVP Marketing & Sales

<strong>Brian Zimmerman</strong> was a Partner at OpenView from 2006 until 2014. While at OpenView he worked with our portfolio executive teams to deliver the highest impact value-add consulting services, primarily focused on go-to-market strategies. Brian is currently the Senior Vice President of Sales and Marketing at <a href="http://www.5nine.com/">5Nine Software</a>.