A LinkedIn profile can be an effective marketing tool, but how do you leverage it effectively? Learn how to build a LinkedIn profile that gets noticed in 15 steps.
Thomas Signorello of Corporate Gray Blog writes that LinkedIn has “lots of great features, but it’s not as intuitive or as easy to integrate as some of the other social networks.” With the right LinkedIn profile, however, you can connect directly with your target market. Signorello lists 15 steps that put you on the path to an effective profile.
The first step in building an effective LinkedIn profile is to identify your audience and write specifically for them. Keep in mind that LinkedIn users search often, so take the time to “research your keywords and keyword phrases, and use them in each section of your profile whenever you can…so people can find you quickly.” With that, you’re off to a great start, but that’s just the beginning. Read Signorello’s other tips to create a LinkedIn profile that promotes yourself and your business.