The only thing better than learning from your own mistakes is learning from the mistakes of others. When it comes to branding, leave the failure to someone else.
Believe it or not, not all marketers are perfect. Sometimes in the rush to establish a brand they get caught up in the excitement and overlook flaws in their campaigns that could have been avoided, and as a result products — and in some cases entire companies – with potentially bright futures have found themselves facing early retirement.
Luckily for us, there are lessons to be gleaned from the misfortune of others, and the kind, opportunistic folks at Inc. have keenly been keeping track. Check out their “Top 9 Brand Blunders of All Time” slideshow – highlights include Gap’s logo redesign disaster and Panasonic’s short-lived touch-screen device named “The Woody”) to indulge in a little good-natured schadenfreude. You might even learn something, too.
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Chances are, when you royally screw-up your branding, you’ll hear all about it. But the truth is all branding efforts benefit from regular check-ups. You’ll find the top four brand health metrics to track in this post from OpenView. These days it’s not enough to build a healthy company brand, you need to develop a robust personal brand, as well. No one does that quite like venture capitalists, and in this post from the OpenView blog you’ll discover helpful tips to give your personal brand a shot in the arm.