Big YouTube Change Likely to Improve Video Suggestions

by Mashable

How many times have you been browsing videos on YouTube only to be duped by either a description or a thumbnail preview?

Those days — if YouTube’s latest change works out — are over. No longer are views going to be used as the sole measurement of a video’s “quality.” Now, the amount of time each viewer spends watching the video will also be used to assess its rank, writes Mashable writer Lauren Indvik.

What does this mean for businesses and bloggers? If your videos are showing a sharp drop-off after the first minute, for example, you should perhaps look into shortening them. And if nothing else, it looks like the days of YouTube chicanery are over. For more on this big YouTube change, read the full article by Indvik.

Related content from OpenView:

By now, most businesses should easily recognize the power of videos. Read this article from OpenView for 11 tips on creating video content. To really break the mold, read this article to find out how to record a Screencast using Camtasia.