Want to make yourself hireable no matter the economic environment? Author and personal branding expert Dorie Clark explains how becoming a thought leader can help transform your career.
The economy might be improving, but the job market in most industries has yet to totally stabilize – and it may never return to what it once was.
The truth, says branding consultant Dorie Clark, author of Reinventing You: Define Your Brand, Imagine Your Future, is that we’re entering an age in which employees are increasingly commoditized. And the only way to fight back against that shift is to be perceived as a thought leader — the go-to expert in your field.
The Benefits of Becoming a Thought Leader
By doing that, you can make yourself indispensable, even in times of economic uncertainty. “You’ll know that, no matter what happens at a macroeconomic level, you’re safe because people will seek you out for your expertise,” Clark explains. Watch the full video for more from Clark on why branding yourself and becoming a thought leader is critical to future job security.
Other Videos Featuring Dorie Clark:
3 Tips for Making Time for Social Media and Personal Branding
3 Tips for Making Time for Social Media and Personal Branding Social media isn't the black hole that many business leaders seem to think it is. Discover how to become a social rock star in as little as a few hours a week.While social media adoption is certainly widespread by now, many business professionals still claim to be too busy to commit to personal social media branding activities.Personal branding consultant Dorie Clark, author of Reinventing You: Define Your Brand, Imagine Your Future (http://www.amazon.com/Reinventing-You-Define-Imagine-Future/dp/1422144135), says that for the most part, the excuse is just that — an excuse. The truth, Clark says, is that making time for social media and branding takes a lot less time than you might think.By investing just a couple of hours into beefing up your LinkedIn profile and leveraging social media management tools like HootSuite or TweetDeck, Clark says business professionals can easily (and efficiently) demonstrate their intellectual expertise, set the tenor of their conversations, and take one big step toward becoming trusted thought leaders.For more from Clark, visit http://www.dorieclark.com/For more tips and tactics for growing your business, visit: http://labs.openviewpartners.com/Visit our channel for more videos: http://www.youtube.com/user/OpenViewVenture Subscribe to receive new videos in your feed: http://www.youtube.com/channel/UC5QekxPGzFFordHwXGpbvIw?sub_confirmation=1 Subscribe to our weekly newsletter: http://openviewpartners.com/newsletter-signup/ 3 Tips for Making Time for Social Media and Personal Branding
Which Social Media Channels Should You Prioritize?
Which Social Media Channels Should You Prioritize? For more tips and tactics for growing your business, visit: http://labs.openviewpartners.com/Twitter. Pinterest. Facebook. Blogging. LinkedIn. Which of those social media channels should you be most active on if you want the best branding results?While many big consumer brands participate in every social channel imaginable, that's not always a realistic (or smart) strategy for time-strapped individual executives and business leaders who are trying to develop their personal brands.So, how can you know which channels you should be spending time on? According to personal branding consultant Dorie Clark, author of Reinventing You: Define Your Brand, Imagine Your Future (http://www.amazon.com/Reinventing-You-Define-Imagine-Future/dp/1422144135), the key is to determine where your target audience lives and how much time you have to invest in personal branding.For instance, Pinterest is terrific if your target audience is women between the ages of 35 and 55. But if it's not, Clark says you shouldn't feel bad not having a Pinterest account, despite all of the hullaballoo over the up-and-coming social network. Likewise, blogging is a terrific channel for establishing thought leadership, but do you really have the time to invest to create a good one?Subscribe to receive new videos in your feed: http://www.youtube.com/channel/UC5QekxPGzFFordHwXGpbvIw?sub_confirmation=1 Subscribe to our weekly newsletter: http://openviewpartners.com/newsletter-signup/For more from Dorie Clark, visit: http://www.dorieclark.com/home Which Social Media Channels Should You Prioritize?