Become a thought leader with a well written corporate blog. Learn five tips from a blogger who’s taken his to the top of his industry.
Peppercom co-founder Steve Cody knows firsthand that a corporate blog “can be a powerful business and thought leadership tool for those who feed and nurture it,” and he has “one of the most widely read” blogs in his industry to prove it. To help you get the most of your corporate blog, Cody provides five tips. He suggests that bloggers should “look for offeat, back-page features” that can be discussed in relation to your industry, begin and end each post with the same central message, stick to a consistent theme, make connections that others miss, and develop a voice, even an edgy one, if it helps your blog stand out.
A corporate blog done right, Cody says, “will provide you with a clear and distinct voice and an unparalleled way in which to engage friends and strangers alike in discussions that matter to you.”