B2B marketing using social media

Scott Maxwell

December 4, 2009

Rick Burnes has a great article on how social media marketing for B2B companies is different than using the typical outbound marketing channel. Take a look here. Btw, Hubspot is one of the great inbound marketing companies that use content management marketing extremely powerfully. If you want a great example, study Hubspot…it will help you to form some ideas around your content marketing strategy which will help you in creating a competitive advantage!

Founder & Partner

As the founder of OpenView, Scott focuses on distinctive business models and products that uniquely address a meaningful market pain point. This includes a broad interest in application and infrastructure companies, and businesses that are addressing the next generation of technology, including SaaS, cloud computing, mobile platforms, storage, networking, IT tools, and development tools.