Customer Success

Avoiding Common Newsletter Design Mistakes

October 16, 2010

If you’ve every considered launching an e-mail newsletter campaign, there’s a lot to know before you should get started.

Whether you’re going from scratch or already have a base, there are plenty of obvious mistakes that you would want to avoid at all costs. Is your newsletter design maximizing your content? Are you incorporating and reusing as much of your content as you should be? From the outset, your superseding priority should be to increase the number of your subscribers. All of your effort and redesigning work will go unnoticed if that doesn’t happen. Fortunately, it shouldn’t be difficult if you follow these tips.

Make sure you’re using social media to promote your newsletter to high-quality prospects. In the social media realm, content is created and digested at break-neck speeds, and you would be foolish to miss out on that gravy train.

Finding the perfect newsletter design will take some revisions. But as long as you’re experimenting, eventually the ideal recipe will be produced. Watch the full video by Monique Wade for more information on this topic.

Content Marketing Director

<strong>Amanda Maksymiw</strong> worked at OpenView from 2008 until 2012, where she focused on developing marketing and PR strategies for both OpenView and its portfolio companies. Today she is the Content Marketing Director at <a href="https://www.fuze.com/">Fuze</a>.