No Lead Left Behind: Bolster Your Customer Acquisition Strategy with CRM Data Analysis

How to Uncover Hidden Leads: CRM Data Analysis | OpenView Blog

Doing analyses on CRM data is a skill that most technology companies (and any self-respecting growth strategist sleuth) should master.

In our work with OpenView’s more than 20 expansion-stage technology companies, we often find ourselves diving into a company’s CRM databases to conduct extensive data analyses, either as part of a stand-alone, in-depth review of the company’s customer characteristics, or as part of a larger study commissioned on customers acquisition productivity or sales process optimization.

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4 Steps to Managing Scrum Meetings More Effectively

4 Scrum Meetings Best Practices | OpenView Blog

Four ways to help make your Scrum Meetings more effective (and, yes, more fun).

To many who are new to Scrum, the strangely named and the rigidly enforced “rituals” such as daily standupssprint planning, and retrospectives can be perplexing at best and a distraction at worst. The short daily stand-ups aside, the longer meetings such as the sprint planning and retrospective meetings can turn into mentally and physically exhausting “free for all” debates without expert moderation and coaching of a seasoned and inspired Scrum Master.

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Scrum of the Living Dead: Are You Truly Agile?

Is the spirit of Scrum alive and well in your team, or are you simply going through the motions?

Are You Practicing Zombified Scrum? | OpenView Labs

Agile methodologies have become widely adopted in the tech industry for many years now. And in recent years, agile practices have even grown strongly beyond the confines of software engineering teams — just try a quick search for “agile marketing,” “agile sales,” etc. and see how much comes up. But talking the agile talk and walking the walk are two very different things, and many teams casually adopting agile processes may not be seeing the impact they want.

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The Hardest Challenges of Implementing Scrum, #3: Prioritization by Business Impact

Implementing Scrum: Prioritization by Business Impact | OpenView Blog

Image courtesy of Addison Berry

Find out why business impact is the only way to prioritize your product backlog.

In my last two posts, I dove into two very common challenges for Scrum teams:

Today, I’d like to continue by addressing the next challenge I see on the road to effective Scrum adoption: getting the product backlog items prioritized by the impact each item has on the business/product line.

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The Ultimate Guide to Buyer Insights Research

Your buyers are living, breathing people with individual pain points, interests, and goals. Understanding those people and the paths they take to purchasing your product is crucial to running a successful business.

The Ultimate Guide to Buyer Insights Research

Achieving that level of understanding, however, takes more than just critical thinking. It requires systematic research. Buyer Insights Research: How to Understand Your Buyers So You can Eliminate the Guesswork outlines a step-by-step approach to conducting the kind of research your company needs to truly resonate with your prospects and customers.

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Choosing the Right Scrum Master: 4 Must-Have Qualities

If your software company has — like many of its peers — shifted to agile development practices, it likely means you’ve adopted (or are thinking about adopting) Scrum. And if that’s the case, your business needs a Scrum Master to ensure that everyone stays focused, on task, and unimpeded.

Choosing the Right Scrum Master: 4 Must-Have Qualities

The term “Scrum Master” may bring to mind different images for different people (for some, maybe it’s a beefy guy with a Dutch-accent, taped knuckles, a serious case of cauliflower ear). The truth, of course, is that the unifying characteristics of great Scrum Masters are internal rather than external, and the four must-have qualities listed below could actually be solid prerequisites for any lead project management role.

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photo by: jiuguangw