The Ultimate Guide to Buyer Insights Research

Your buyers are living, breathing people with individual pain points, interests, and goals. Understanding those people and the paths they take to purchasing your product is crucial to running a successful business.

The Ultimate Guide to Buyer Insights Research

Achieving that level of understanding, however, takes more than just critical thinking. It requires systematic research. Buyer Insights Research: How to Understand Your Buyers So You can Eliminate the Guesswork outlines a step-by-step approach to conducting the kind of research your company needs to truly resonate with your prospects and customers.

More

Choosing the Right Scrum Master: 4 Must-Have Qualities

If your software company has — like many of its peers — shifted to agile development practices, it likely means you’ve adopted (or are thinking about adopting) Scrum. And if that’s the case, your business needs a Scrum Master to ensure that everyone stays focused, on task, and unimpeded.

Choosing the Right Scrum Master: 4 Must-Have Qualities

The term “Scrum Master” may bring to mind different images for different people (for some, maybe it’s a beefy guy with a Dutch-accent, taped knuckles, a serious case of cauliflower ear). The truth, of course, is that the unifying characteristics of great Scrum Masters are internal rather than external, and the four must-have qualities listed below could actually be solid prerequisites for any lead project management role.

More

photo by: jiuguangw

Divide and Conquer: A Quick Guide to Website Segmentation Strategy

This quick how-to guide will help you connect each of your customers to content specific to their individual needs faster and more effectively.

Divide and Conquer: A Quick Guide to Website Segmentation Strategy

Is your website’s content delivering unique, targeted information to each of your targeted customer segments? If you’re not embracing website segmentation, you’re missing an opportunity to better engage and direct web visitors, and differentiate your brand from its competitors.

More

photo by: Averain

User Adoption: Where Product Strategy, Customer Service, and Marketing Intersect

Snagging new customers is one thing, ensuring they become active, long-term users is another. OpenView’s latest report reveals three techniques that require cross-departmental efforts but yield big results.

User Adoption: Where Product Strategy, Customer Service, and Marketing Intersect

While it’s no surprise that expansion-stage SaaS companies are sharply focused on customer acquisition, to truly be successful, they also need to pay close attention to what their customers do once they have begun using their product. In fact, driving stronger user adoption — among both paying and trial users — can be just as important to a growing software company as acquiring new customers.

More

Customer Segmentation: Presenting and Incorporating Feedback

Our guide to customer segmentation concludes with tips for successfully presenting your findings to stakeholders and translating your data into action.

 customer segmentation

In order to help you identify your best current customer segments, we’ve broken the process down into five clear steps. Check in weekly as we walk you through each step, from setting up your project to performing customer data analysis, executing data collection, conducting customer segment analysis and prioritization, and implementing the results into your organizational strategy.

More

photo by: Engin Erdogan

Customer Segmentation: Analysis and Prioritization

This section in our guide to customer segmentation will help you conduct the data analysis necessary to evaluate and prioritize your best customer segments.

customer segmentation

In order to help you identify your best current customer segments, we’ve broken the process down into five clear steps. Check in weekly as we walk you through each step, from setting up your project to performing customer data analysis, executing data collection, conducting customer segment analysis and prioritization, and implementing the results into your organizational strategy.

More

photo by: iamNigelMorris

Customer Segmentation: Analyzing Customer Data

In this section of our guide to customer segmentation we’ll cover everything you need to develop effective segmentation research criteria and successfully manage the data collection process.

customer segmentation

In order to help you identify your best current customer segments, we’ve broken the process down into five clear steps. Check in weekly as we walk you through each step, from setting up your project to performing customer data analysis, executing data collection, conducting customer segment analysis and prioritization, and implementing the results into your organizational strategy.

More

photo by: L_K_M

Customer Segmentation: Setting Up Your Project

In order to help you identify your best current customer segments, we’ve broken the process down into five clear steps. In this first section, we’ll cover everything you need to accomplish Step 1: Setting Up Your Customer Segmentation Project Effectively.

customer segmentation

Over the next few weeks we’ll explore a five-step process that will help you identify your best current customer segments, organize them by value to your business, and prioritize them in a way that will foster stronger organizational focus over both the short and long term.

More

photo by: fsse8info