How to Conduct CRM Data Analysis, Part 2

What’s the make-or-break secret to conducting successful CRM data analysis? Mapping out your game plan first.

 How to Conduct CRM Data Analysis, Part 2 | OpenView Labs

I hope you are still with me after that arduous step of getting your data pulled together and set up for the big analysis. You’re closer to uncovering a hidden treasure trove of customer insights, but before you dive in you still need to develop your game plan first. In fact, that’s the true secret of high-impact data analysis work — mapping out your results before you even do the work.


The Customer Data Mother Lode: How to Conduct CRM Data Analysis

Over the next few weeks, I will be writing about the process of structuring and executing a CRM data analysis that can help expansion-stage startups uncover invaluable insights based on their history of interactions with their customers.

The Customer Data Mother Lode: How to Conduct CRM Data Analysis

As I have written in my previous introductory post, CRM data stores contain extremely rich, multi-faceted, and interconnected datasets that are invaluable sources of information on a company’s markets, customers, and sales and marketing operations. These latent treasure troves of data just need to be teased out with the appropriate analyses, but it is extremely important that these analyses be set up as correctly and as optimally as possible from the start.


The Ultimate SaaS Pricing Resources Guide

Getting pricing right is one of the most difficult — and important — challenges a SaaS company faces. In this guide you’ll find the best resources available to help you determine your ideal pricing model.

The Ultimate SaaS Pricing Resources Guide | OpenView Labs

Editor’s note: This is a living document, and our goal is to update it regularly with the best resources around SaaS pricing. Have a suggested link we should add? Let us know in the comments below.

Pricing is an area that many startup and expansion-stage software companies struggle with. We’ve developed and featured a lot of pricing best practices over the years, from OpenView as well as external experts. Below you’ll find the best of the best.


No Lead Left Behind: Bolster Your Customer Acquisition Strategy with CRM Data Analysis

How to Uncover Hidden Leads: CRM Data Analysis | OpenView Blog

Doing analyses on CRM data is a skill that most technology companies (and any self-respecting growth strategist sleuth) should master.

In our work with OpenView’s more than 20 expansion-stage technology companies, we often find ourselves diving into a company’s CRM databases to conduct extensive data analyses, either as part of a stand-alone, in-depth review of the company’s customer characteristics, or as part of a larger study commissioned on customers acquisition productivity or sales process optimization.


4 Steps to Managing Scrum Meetings More Effectively

4 Scrum Meetings Best Practices | OpenView Blog

Four ways to help make your Scrum Meetings more effective (and, yes, more fun).

To many who are new to Scrum, the strangely named and the rigidly enforced “rituals” such as daily standupssprint planning, and retrospectives can be perplexing at best and a distraction at worst. The short daily stand-ups aside, the longer meetings such as the sprint planning and retrospective meetings can turn into mentally and physically exhausting “free for all” debates without expert moderation and coaching of a seasoned and inspired Scrum Master.


Scrum of the Living Dead: Are You Truly Agile?

Is the spirit of Scrum alive and well in your team, or are you simply going through the motions?

Are You Practicing Zombified Scrum? | OpenView Labs

Agile methodologies have become widely adopted in the tech industry for many years now. And in recent years, agile practices have even grown strongly beyond the confines of software engineering teams — just try a quick search for “agile marketing,” “agile sales,” etc. and see how much comes up. But talking the agile talk and walking the walk are two very different things, and many teams casually adopting agile processes may not be seeing the impact they want.