Scott Maxwell

Founder & Managing Partner
OpenView Venture Partners

As the founder of OpenView, Scott focuses on distinctive business models and products that uniquely address a meaningful market pain point. This includes a broad interest in application and infrastructure companies, and businesses that are addressing the next generation of technology, including SaaS, cloud computing, mobile platforms, storage, networking, IT tools, and development tools.

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Recent Posts

Why (and When) Strategic Partnerships Make Sense for SaaS Startups

September 16, 2015

A few months ago, I read an interesting article about the unique steps Starbucks has taken to drive revenue growth at a time when many consumer companies are struggling to adjust to changing customer behavior. Rather than pour cash into digital ads and social media (the channels du jour for some consumer brands), the retail […]

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One Item on Every Successful Executive’s End-of-Year List

December 4, 2014

As the year comes to a close, the most critical thing you can do is step away from day-to-day tasks and take high-level stock of your company’s recent performance, current priorities, and future goals.

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Go-to-Market Strategy: Should You Go Big or Start Small?

June 17, 2014

After you’ve narrowed your focus on a target, you need to craft the perfect attack plan. Should you start small and expand through premiums, or go big right off the bat? OpenView’s founder Scott Maxwell evaluates each go-to-market strategy, and his finding may surprise you.

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