If you want to build an online community, you’re going to need to do more than share a few tweets or create a blog. Mackenzie Fogelson explains why engaged communities are creations of both on and offline efforts.
There are plenty of advantages of building an online community: lower customer acquisition costs, increased brand awareness, loyal lifetime customer groups. But those long-run benefits are no products of overnight success. Mackenzie Fogelson, founder and CEO of Mack Web Solutions, stresses it’s not enough to simply be active on social media. Engaged online communities are built on nurtured relationships, patience, and a passionate offline team.
In this week’s Labcast, Mack outlines the steps to building an online community, identifies common pitfalls, and offers tips for developing sustainable influence.
Giants like Google, Facebook and Zappos are proof that succeeding in a crowded market is well within reach.
As you might imagine, there are certain advantages and disadvantages to entering a busy market. But just because you didn’t blaze the trail, doesn’t mean the road is now barren. Daniel Cristo, co-founder of Triberr, explains that as long as you’re cognizant of the pluses and minuses of your position, they can be the key to succeeding in a crowded market.
Getting more accomplished in less time is every manager’s dream — Scrum makes it a reality. Scrum coach and expert Kenny Rubin explains the benefits of adopting an agile framework and why it beats waterfall for product development.
Your product is ready for prime time — but is your sales model scalable and sound? Matrix Partners‘ David Skok shares four SaaS customer acquisition best practices to ensure your approach isn’t actually a disservice to your bottom line.
As the launch-day excitement fades and reality sets in, take a long, hard look at your sales model. Without the right balance between marketing, on-boarding, support, and price, you risk losing money every time a new customer signs up.
Think direct mail is obsolete? Think again. Discover why Kelsey Galarza, Director of Strategic Marketing for Kareo (an OpenView portfolio company), believes dusting off direct mail can make you a better marketer.
“The report of my death was an exaggeration.” The famously misquoted Mark Twain statement could just as well refer to direct mail in the 21st century. Because there are so many ways to reach prospects, many marketers have come to think of snail mail as the dinosaur of yesteryear — mired in slow, tired processes.
The truth is there are many applications for direct mail in the present day.
Scrum has the potential to boost your team’s productivity, but realizing that potential is up to you. Mitch Lacey, agile coach and author of The Scrum Field Guide, explains why ensuring greater success starts with improving your organizational alignment.
In the world of Scrum it’s fairly common for organizations to quickly jump into practicing the agile methodology and then become frustrated or disappointed when they don’t see significant immediate results. Of course, going through the motions of Scrum and actually practicing it effectively are two very different things. In fact, as Mitch Lacey explains in this weeks’ Labcast, the road to the latter starts much earlier in the adoption phase — by establishing the right organizational and team dynamics.
The sooner you realize that not all customers are created equal, the sooner you can maximize revenue. Start segmenting your customers today.
Have you noticed your customer acquisition starting to plateau? It’s a problem Brant Cooper and Peter Vlaskovits, authors of The Lean Entrepreneuer, encounter often among SaaS companies. But it turns out the root of the problem is generally easily explained. Spending time segmenting your customers will allow you to quickly get back on the growth path.
Salespeople and marketers need to face it — the path to purchase is seldom a straight line. Antje Helfrich and Marc Steiner of Lenati break down the process of building a customer journey map to help you better understand your customers and optimize their experience with your brand.
Today’s consumers engage with brands across multiple channels and devices in what is now an Omnichannel environment. With customers now able to interact with a brand in multiple ways sometimes using two or more channels at the same time, consumers’ paths to purchase are growing more and more nonlinear. In order to better understand your customers and how they experience your brand, you can use a customer journey map.