Good news marketers: getting creative is easier than ever and going viral doesn’t have to break the bank. The key is knowing how to leverage the power of visuals, and marketing innovator Ekaterina Walter has plenty of tips and examples to show you how.
Did you know that web posts with visuals drive up to 180% more engagement than those without? Or that viewers spend 100% more time on web pages with videos? People are naturally visual creatures, and in today’s digital age, its critical for marketers to master the art of visual storytelling.
Leadership and growth strategy expert Kirk Dando shares three warning signs that GM actively ignored and offers five tips for avoiding breakdowns in leadership that can lead to catastrophe.
The news could not be worse for General Motors. After years of floundering and failing, the automotive company was finally beginning to see the light of day. They had paid back their bailout money, their cars and trucks were selling, and hope was starting to creep back in.
But then, the bottom fell out. The national news led with the story: People had died because GM failed to replace a part that cost less than a dollar. The response has been outrage — how could they? The resulting storm of congressional hearings and negative press has led to a lot of second guessing, from leadership down to every aspect of the organization and the vehicles they produce. Once again, the brand is suffering incredible damage. To top it off, the timing is terrible, and it will take years to recover, if they ever do.
How could this sort of thing happen? And also importantly, could it happen in your company?
In the fast-paced world of software development, it’s prioritize or fail. Alex Adamopoulos, founder and CEO of Emergn, breaks down nine ways companies can gauge value and make difficult decisions about what to focus on first.
Prioritization is never easy. It often involves painful decisions and difficult trade-offs, and for early and expansion-stage companies, there is the added pressure of trying to accomplish a great deal with limited time and limited resources. In order to achieve growth, both of those crucial commodities need to be directed solely on the things that truly matter and are going to have maximum impact.
Branding expert Dorie Clark joins OpenView’s Morgan Burke to share their favorite brand ownership tactics and how to achieve non-marketer buy-in.
Your company brand isn’t just about the color of your logo — it starts with people! So why is it that we marketers are always hunting down our non-marketing peers to help promote an eBook, submit a blog for guest posting, or even just set up a G+ profile?
In this webinar recap, branding expert Dorie Clark, author of Reinventing You: Define Your Brand, Imagine Your Future, joins OpenView’s Morgan Burke to discuss the significance of brand ownership and how to leverage your whole team to elevate your brand.
At its core, selling is about finding ways to stand out from your competitors. So how can you avoid looking like just another email marketer? Sales expert Kendra Lee has five tips to improve your email prospecting.
While technology, tools, and rapidly changing customer preferences have changed the way that businesses are reaching and engaging their prospects, selling has always boiled down to one thing — finding ways to stand out from the crowd.
Want to make your messaging 20x stickier? Insight Demand CEO Michael Harris explains how to use the concepts behind Insight Selling to keep your product top of mind long after your call.
Today, customers are more informed than ever. They’ve visited your website, done their research, and already know the business benefits of your product (and your competitors’), often before you even speak with them. In order to set yourself apart and achieve customer buy-in, you can no longer rely solely on technical features or business benefits.
Instead, you need to start employing the keys to Insight Selling — appealing to both the rational and emotional sides of your customers in order to truly resonate and drive the sale home.
What’s in a name? For cloud backup and recovery software company Intronis, quite a lot. Learn why a simple rebranding of the organization’s customer service function was the first step towards dramatically reducing churn and improving customer satisfaction.
Editor’s note: This is the first post in a new series featuring Intronis VP Partner Success Jasmine Lombardi on establishing and optimizing a Customer Success function.
In the second and third quarters of 2013, Rick Faulk, the CEO of Boston-based cloud backup and recovery company Intronis (an OpenView portfolio company) saw something in the company’s operating metrics that he didn’t like. The company’s churn — a critical measurement of business performance and a key factor in revenue forecasting — was much higher than Faulk and his management team wanted it to be.
So, Faulk set out to determine why that percentage was so high.
Leadership and growth strategy expert Kirk Dando shares three steps to transition from reactive problem solving to proactive problem predicting.
When leaders and managers look to hire good problem-solvers, they unknowingly destroy the future growth and success of their company.
Here’s why: Problem-solvers make companies work, problem-predictors make companies grow.