Kapost Senior Director of Content Marketing Jesse Noyes explains why the most successful content marketers focus on creating rewarding experiences, not just product pitches.
When B2B companies build their content marketing strategies around product-focused content, it reminds Kapost Senior Director of Content Marketing Jesse Noyes of that guy or girl who asks someone to marry them after one date. Rather than generating interest in actually pursuing things further, that approach tends to elicit a very different response: A mad dash to the closest exit.
As a startup leader, it’s not only your job to grow your company, but to grow your own skill set along with it.
When you’re a first-time startup CEO, it can feel like everything is riding squarely on your shoulders. You’re expected to be strong and decisive, to instinctively know the right answer to every question, and to pull all of the right levers to fuel smart, efficient growth. In that context, being CEO can feel like one of the most challenging — and lonely — jobs in tech.
The good news: It doesn’t always need to be. When it comes down to it, most startup CEOs have a roster of advisors, mentors, coaches, and investors at their fingertips. And they can often leverage those people to help them answer one big question: What skills and capabilities do I need to develop to help this business scale efficiently?
Marketing consultant Teresa Becker breaks down the big decision of going global, explaining the top things SaaS executives need to consider and how they can start planning now.
The idea of expanding outside North America is often very daunting for companies — as it should be. There are many external and internal forces to consider. Often, the most paralyzing thought is, “What if I miss something big?” or, “What if I make a bad decision related to where we expand or how?”
What’s smarketing, you ask? As Continuum Senior VP and CMO Jeanne Hopkins explains, it’s nothing short of truly harmonious sales and marketing alignment. Sound too good to be true? Here’s how to achieve it.
As much as marketers would like to believe the campaigns they execute are innovative and creative, the truth is sales teams don’t really care about that, says Continuum Managed IT Services Senior VP & CMO Jeanne Hopkins. Instead, they’re interested in one thing, and one thing only: Results. Namely, whether or not those campaigns generate high quality leads that help them exceed their short-term sales goals.
Marketing consultant Teresa Becker walks you through the critical considerations for global expansion — a topic all SaaS executives should have top of mind.
In a world where global lines are fading fast, it’s more important than ever to have a plan for global expansion — even at an early stage.
More often than not, companies wait for their competition to make a move first, or for some grand sign or market shift to make the choice for them. But for SaaS companies, global expansion requires a well thought-out game plan and thorough Go-to-Market strategy that could take months — if not years — to plan.
NOW is the time to start thinking about whether a global expansion move is right for your company (or not), and to begin putting together the pieces that will make a plan actionable and viable when the time is right.
As a marketer, when you spend more time pitching executives on the value of new ideas versus actually trying them, you’re digging yourself in a hole. Lattice Engines CMO Brian Kardon explains why early success is the best argument you can make.
When someone on Brian Kardon’s marketing team asks him if they can experiment with a new marketing tactic, tool, or approach, the Lattice Engines CMO’s answer can typically be summed up in three simple words: Just do it.
One of the keys to the former Omniture CEO’s success is a history of doing whatever it takes to hire the best sales performers.
Nobody has ever accused Domo CEO Josh James of being boring.
Whether he’s using giant blue roosters to motivate his sales team or mailing Disney dolls to the media to announce a big company win, James refuses to rely on traditional tactics.
So far, his unconventional approach has served him well. As CEO of Omniture, he guided the company to a $1.8 billion acquisition by Adobe. Now, his new company Domo, a business intelligence startup he founded a few years ago, has raised more than $250 million and is growing like crazy. With growth comes challenges, of course, and at the top of the list is building out teams with the right people.
I’d like to share a quick story that shows just how far James is willing to go to recruit top sales talent.
As a startup evolves and grows, the role of CMO evolves, as well. Find out what it takes to succeed at each stage of growth.
As your company transitions from one growth stage to the next, understanding the appropriate responsibilities and expectations for your Chief Marketing Officer is essential. The challenges of scaling a marketing function are much different than the challenges of getting it up and running, and they can each require distinct skill sets.