Here at OpenView, we understand how important qualifying prospects is to scaling success for our portfolio companies. In this post, we’ve outlined how to screen B2B prospects automatically using a web spider, from defining the right customers to optimizing your approach and algorithm.
“How do I find more customers?”
As the principle concern of the sales and marketing function at any company, many of our portfolio companies ask OpenView Labs this question.
Go big or go home. Method founders Adam Lowry and Eric Ryan saw a way to turn their company’s smaller size into a disruptive competitive advantage. With these five secrets to their success, so can you.
Editor’s note: All month long we’re featuring stories of small businesses that turned the tables on their market Goliaths. We learned how Yammer used its size as a competitive advantage, and now Nick Petri reveals the bold strategy Method used to break into an industry dominated by three firmly entrenched giants.
Now more than ever, top notch user experience isn’t just a competitive advantage, it’s the difference between failure and success.
In the past decade, companies like Apple have taken user experience to a whole new level, and as a result the bar has been raised for everyone else. Users now expect an easy-to-navigate interface and flawless user experience from every product and company – and, yes, that even includes B2B. Subpar user experience is an anchor that can drag down even the most promising products.
Editor’s note: For a more complete guide to B2B marketing channels download OpenView’s free eBook, Discovery Channel: A Guide to Identifying and Prioritizing Optimal Marketing Channels By our definition, marketing channels are distinct conduits through which a company’s message can reach its target prospects. Generally speaking, channels can include people, events, technology, and organizations, provided those outlets offer a medium for connecting a business with its prospective customers. Marketing channels are not to be confused with the content deployed through them. For instance, while the artwork and copy displayed on a billboard can employ a range of tactics and take…
OpenView Labs scoured the Internet to find the most qualified experts who can help your company develop a cohesive go-to-market strategy.
A go-to-market strategy is a unified, multi-disciplinary approach to bringing products and services to the marketplace. While many companies have traditionally treated their marketing, sales, customer service, and product teams as autonomous functions with little interaction, those with a well-developed go-to-market strategy bring these functions together to help achieve profitable growth.
With their role quickly evolving yet as critical as ever, it is crucial for today’s CFOs to develop three key characteristics in order to adapt and succeed.
In some ways, scaling a business at the expansion stage is more difficult than starting one from scratch.
Do you have the strength to make drastic changes when your young business begins to falter?