Lisa Beets

Research Director
Content Marketing Institute

Lisa Murton Beets is Research Director for the Content Marketing Institute. Prior to joining CMI, she was the Principal of Murton Communications, a firm specializing in writing and editing content in business books, feature articles, profiles, and case studies.

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Recent Posts

Perspectives: A Conversation with Entrepreneurial Expert Evan Carmichael

January 17, 2012

Evan Carmichael is a firm believer that you can’t get far without passion. Evan Carmichael is a Toronto-based entrepreneur, international speaker, and founder of, a site he developed out of his passion for helping entrepreneurs succeed. Early in his career, he was a co-owner of a biotech software company that grew to over 300 […]

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Perspectives: A Conversation with Tim Berry (Part Two)

September 29, 2011

Business planning expert Tim Berry offers advice for entrepreneurs seeking investment funding and shares some secrets to his own company’s success.

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Perspectives: A Conversation with Tim Berry, Business Planning Expert

September 22, 2011

If a business plan is a company’s road to success, why do so many founders claim they don’t need one?

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