Content Marketing KPIs: 5 Metrics that Matter

By Kevin Cain May 22, 2013 2 Responses

Tracking metrics like unique visitors, bounce rate, and conversion are critical to content marketing success. But choosing the right key performance indicators to measure can be a challenge. Slow down and focus on these five to start.

Performance improvement expert H. James Harrington once said, “Measurement is the first step that leads to control and, eventually, to improvement.” For anyone trying to take their content marketing efforts to the next level, his words certainly ring true.

photo by: Memotions

Your Guide to Creating Award-Winning B2B Video Content

By Kevin Cain February 25, 2013 10 Responses

Get your acceptance speech ready. Here are all the how-to basics you need to start rolling out Oscar-winning (or at least customer-coverting) B2B video content.

Editor’s note: We would like to thank everyone who voted for our first annual B2B Oscars! The results are in and you can view the winners below!

When B2B marketers set out to launch their content marketing strategy, they typically start by tackling some of the more traditional B2B content formats — case studies, white papers, and corporate blogs.

While those are certainly effective, one new study suggests that a very different content tactic is quickly becoming the content format of choice for B2B buyers: Video.

photo by: Loren Javier

Slaying Goliath: How Small Companies Can Compete Against Their Large Competitors

By Kevin Cain February 6, 2013 No Responses

OpenView’s latest eBook provides you with the tips and tactics you’ll need to find and leverage your small business competitive advantage to topple your biggest competitors.

If you are an entrepreneur, you may wonder how small companies can compete and win against their big competitors. It can seem like nothing short of a daunting challenge. After all, big companies have more money, more resources, and more market share. But that doesn’t mean they are invulnerable.

Customer Service Assessment: How Does Your Company Stack Up?

January 31, 2013 2 Responses

Customer service can make or break your business. Shouldn’t you know how your company is doing? Our new customer service assessment tool can help!

Just about everyone has been on the receiving end of bad customer service at one point or another. A less-than-courteous rep on the phone, a slow response to an issue you are facing — no matter what the flavor, bad customer service can have serious implications for the success of your company. It almost always negatively affects a customer’s experience and, when it happens repeatedly, can attract the kind of bad publicity that damages your brand and undermines your business.

Crowdsourcing Marketing: Leveraging Customer Engagement for Maximum Impact

By Kevin Cain January 3, 2013 2 Responses

Is crowdsourcing marketing the key to unlocking your customers’ enthusiasm so that you can build better products, increase brand recognition, and produce the kind of content they want?

While crowdsourcing — the process of leveraging a large group of people to execute a specific task — has been around for a long time, it’s only more recently that crowdsourcing marketing has become popular. Today, an increasing number of companies use crowdsourcing marketing to engage and empower their customers, and to encourage those customers to interact with their brand. It’s also a tactic savvy companies are leveraging to generate content, fuel campaign virality, and conduct cost-effective market research.

photo by: TheBigTouffe

Your Quick and Easy Podcasting Primer

By Kevin Cain December 11, 2012 2 Responses

The latest guide in OpenView’s Content Snapshot series walks you through everything you’ll need to know to start podcasting, step-by-step.

In recent years, a lot of companies have jumped aboard the content bandwagon by producing things like a corporate blog, white papers, infographics, eBooks, case studies, and bylined articles. And who could blame them? Those forms of content, after all, are fantastic ways of providing critical value to your customers and prospects, and displaying your company’s expertise and thought leadership.

But what about podcasts?

photo by: A. Germain

Engaging Customers with Interactive Content

By Kevin Cain November 8, 2012 No Responses

OpenView’s latest report looks at three technology companies that are successfully cutting through the marketing noise and engaging their customers with interactive content.

If you’re a B2B company, chances are that you are (or at least should be) using content marketing to help generate leads. In fact, according to a 2012 report by the Content Marketing Institute and Marketing Profs on B2B content marketing usage, 90 percent of B2B organizations use some form of content marketing. The problem with the widespread adoption of content marketing, however, is that it’s become much more difficult to stand out.

photo by: aperturismo

Your Guide to Creating Compelling Case Studies

By Kevin Cain October 30, 2012 2 Responses

This guide will provide you with the how-to basics you need for creating quality case studies that build your brand and generate leads.

When it comes to gaining trust and proving your value to prospects, case studies are among the most effective content marketing tools out there. By presenting real-life examples of your company’s product or service in action, case studies help establish your credibility, convey your value proposition, and improve your sales productivity.

photo by: mpclemens

Labcast: Best Practices for Hiring Sales Reps at Startups and Expansion-stage Companies

Featuring S. Anthony Iannarino June 14, 2012 No Responses

In this week’s Labcast, S. Anthony Iannarino shares some best practices for hiring sales reps at startups and expansion-stage companies.

Transcript

photo by: DonkeyHotey

The 411 on Corporate Blogging

By Kevin Cain May 29, 2012 No Responses

Corporate blogging can be an incredibly effective content marketing tool. Here are some of the best ideas we’ve found on the Web to help you get started.

Helping companies grow

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