If there’s an upside to the country’s still gloomy economic outlook, it’s the growing popularity of entrepreneurship and the volume of people willing to be risk takers and self-made success stories.
More and more, both B2B and B2C companies are using social media and content marketing as critical components of their overall online marketing strategy.
Most marketers understand that the days of producing a singular message and communicating it to the masses – hoping your target customer sees it – are long gone.
In the last few years, “the cloud” has gone from buzzword to full blown technology phenomenon. But is the concept of the cloud really all that new?
As most entrepreneurs know too well, it’s not easy to fund and grow a startup company.
By now, most people recognize the terms “search marketing.” But can you honestly explain how platforms like Google AdWords work?If not, Elisa Gabbert brings some clarity to both in a great article for VentureFizz. Gabbert, a senior marketing copywriter for WordStream, shares an infographic that her company produced that illustrates the ins and outs of Google’s AdWords auction and shows how online marketers can better leverage it in their search marketing strategies. Among the most interesting tidbits from her article: The most prized Google AdWords auction items include these four keywords:…