On the day HubSpot launched its latest Marketing Grader tool, Hubspot product manager Karen Rubin shared the detailed design and launch guidelines that helped make it one of the company’s most ambitious yet. You can read the full post on Hubspot co-founder Dharmesh Shah’s blog OnStartups, but the following are a handful of Rubin’s tips for getting the most of the utility when analyzing your company’s own content sites: Stay focused and simplify: Great ideas at startups are plentiful. But to stay on track, take a step back and focus on your…
Do you send out one-size-fits-all press releases to every media outlet imaginable hoping to get news about your startup company into consumer’s hands?
If there’s an upside to the country’s still gloomy economic outlook, it’s the growing popularity of entrepreneurship and the volume of people willing to be risk takers and self-made success stories.
More and more, both B2B and B2C companies are using social media and content marketing as critical components of their overall online marketing strategy.
Most marketers understand that the days of producing a singular message and communicating it to the masses – hoping your target customer sees it – are long gone.
In the last few years, “the cloud” has gone from buzzword to full blown technology phenomenon. But is the concept of the cloud really all that new?
As most entrepreneurs know too well, it’s not easy to fund and grow a startup company.
In the software world, there are often two distinct camps when it comes to product development: build first and ask questions later, or think first and build later. Fred Engel, the founder and CEO of management and advisory firm Westerly Consulting, favors the latter and explains why in a guest post for On Product Management. In the full article, Engel writes that there’s never an excuse to not think before building (using what he calls “Thought Experiments”), largely because that approach allows you to better understand the problem, assess risk, and bring…