Insider Tips for HubSpot’s New Market Grader

Image provided by: stevendepolo

On the day HubSpot launched its latest Marketing Grader tool, Hubspot product manager Karen Rubin shared the detailed design and launch guidelines that helped make it one of the company’s most ambitious yet. You can read the full post on Hubspot co-founder Dharmesh Shah’s blog OnStartups, but the following are a handful of Rubin’s tips for getting the most of the utility when analyzing your company’s own content sites: Stay focused and simplify: Great ideas at startups are plentiful. But to stay on track, take a step back and focus on your…

Software Developers — Think Before You Build!

Image provided by: lilbear

In the software world, there are often two distinct camps when it comes to product development: build first and ask questions later, or think first and build later. Fred Engel, the founder and CEO of management and advisory firm Westerly Consulting, favors the latter and explains why in a guest post for On Product Management. In the full article, Engel writes that there’s never an excuse to not think before building (using what he calls “Thought Experiments”), largely because that approach allows you to better understand the problem, assess risk, and bring…