Content Marketing for CEOs: Three Questions to Answer

What does that mean — content marketing? Simply put, content marketing means that instead of buying attention through advertising (i.e. “Hey, look at me!”), you invest in helpful and interesting information that brings attention to your organization. It means thinking like a publisher. Yes, publishing. Although still a relatively new term, content marketing has stormed onto the scene as something that all businesses need to take seriously. The first recognized usage of content marketing was by John Deere. In the late 1800s, farmers needed vast amounts of information in order to best leverage newer technology to grow crops. Rather than…

The Three Social Media Steps for CEOs

Things can get very complicated whenever the idea of social media is brought up.  What tools?  What content?  Does anyone care? This is especially important for CEOs, as they are the ones that lead the image and culture of an organization. As a CEO, whatever you decide to do in social media can affect all that and more. So rather than overcomplicating things with 15 or even five key points, I feel it makes the most sense to look at three simple steps that CEOs can base their social media strategies upon. STEP 1: The goal Yes, it seems obvious,…