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Joe Pulizzi

Founder
Content Marketing Institute

Joe Pulizzi, author, speaker and evangelist, is a content marketing expert dedicated to helping companies grow profits by creating better content. One of the founders of the content marketing movement, Joe launched what is now the Content Marketing Institute back in 2007 as a true online resource for those interested in content marketing and brand storytelling. Joe started using the term "content marketing" back in 2001.

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Recent Posts

Content Marketing Basics: 10 Lessons from Joe Pulizzi, Part II

December 24, 2012

Content Marketing Institute founder Joe Pulizzi breaks down the content marketing basics and offers 10 lessons for engaging your prospects and converting more leads.

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Content Marketing Basics: 10 Lessons from Joe Pulizzi, Part I

December 24, 2012

Content Marketing Institute founder Joe Pulizzi breaks down the basics to launching a content marketing strategy that engages your prospects and converts more leads.

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Labcast: Content Marketing — Who’s Telling Your Story?

October 20, 2011

Joe Pulizzi and Robert Rose stop by to discuss the challenges of content marketing and how to get past them.

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