One of the greatest challenges that most B2B companies face, particularly those lacking the brand recognition and market traction of their biggest competitors, is figuring out how to drive high-quality leads.
Done right, outbound B2B lead generation can help lower costs, reveal valuable market intelligence, and allow you to identify and vet prospects before they move too far along your sales process.
Sure, content marketing is great in theory, but how do you develop a program that actually works in the real world?
In this week’s Labcast, OpenView Managing Editor Jonathan Crowe takes listeners inside OpenView’s content factory to explain what it really takes to get a content marketing strategy up and running smoothly.
In this week’s Labcast, Triberr founder Dino Dogan shares entrepreneurship lessons he has learned building a social business and explains why it is more imperative than ever for companies to amplify their reach.
If you have ever written a blog, you know that aside from creating your actual posts, your next biggest challenge is often getting people to read your content. After all, with well over 180 million blogs floating around in the ether, there’s plenty of competition, no matter what topic you’re blogging about. That’s why it’s so important to promote your blog socially using Twitter, LinkedIn, Google+ or any of your other favorite social channels.
Unfortunately, if you don’t have a huge following, it can be a real challenge trying to get traction with your blog. Many bloggers are lucky to get just a few tweets or shares for every post they write. The good news is that there is potential solution out there called Triberr that can make sharing your content a lot easier.
Adios search. Is social media finally set to become the premier vehicle for driving web traffic and customer engagement with your brand? Checking in on the latest volley in the battle of social vs. search.
For the last decade, search has dominated the B2B Internet marketing landscape. If you wanted to drive more eyes to your website and improve brand awareness, traditional wisdom suggested that you better be doing everything you can to improve your search ranking and SEO.
Today, however, the debate over the best way to drive traffic to your site, blog, sales content, or whatever else you want customers and prospects to see isn’t so one-sided. In fact, social media just might have something to say about which medium is the king of Web traffic.
Continuing OpenView’s Content Snapshot series, “B2B Blogging 101″ provides you with all the how-to basics you need to launch a corporate blogging program that actually results in leads, not Z’s.
We know what you’re thinking — corporate blogs can be so, well, lame. But there’s no reason yours has to be. Done right, your blog can be the engaging lightning rod your business needs to create more (and better) relationships with new prospects, cultivate relationships with existing customers, trumpet your industry expertise, and build your brand.
SEO doesn’t have to be mystifying.
Sure, it’s complex and constantly evolving, but at its core are principles that — when properly applied and integrated into a content marketing strategy — can help your company boost its online presence, maximize its marketing reach, and convert more visitors into loyal customers.