Marketers: Sorry, But Your Opinions Don’t Matter Anymore

If Don Draper were still in the marketing game, he’d be trusting data more than his gut.

The New Don Draper: Data-Driven Marketers | OpenView Labs

If you’re a fan of Mad Men and watch the show religiously like I do, then you’ve probably caught yourself doing it at least once or twice — looking around your own office, with its open floor plan, the noticeable lack of ash treys and decanters, and marveling at how much things have changed since the “glory days” of ’60s advertising.

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Agile Lessons from the Most Innovative Team in World Cup History

How one of the most dominant soccer dynasties in history laid the agile blueprint for how you should build and manage your team.

Agile Management Lessons from Soccer's Most Innovative Dynasty In the history of soccer, there have been few teams as remarkably innovative and as relentlessly productive as the Dutch club Ajax in the late ’60s and early ’70s, and, subsequently, the Netherlands World Cup national team of 1974.

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Interactive Content Marketing Tools: Brackify

These days, if you want your content to stand out and get noticed you’ve got to offer new and engaging experiences. Rising above the flood of blog posts, eBooks, and webinars can be a tall order, but there are tools that can help marketers get more creative and connect with their audience in unique new ways.

Interactive Content Marketing Tool: Brackify | OpenView Labs

In this new series I’ll be covering the latest tools to help you take a more innovative approach to content marketing. First up: Brackify.

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Why You Need to Build for Scale from Day One

In the early days of your product, an explosion of users might seem like a faraway dream. But if you’re not preparing to scale even early on you’ll never be able to capitalize when it counts.

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The fact is, you never know when you’ll experience a huge influx of users or interest in your product. If you’re not prepared to scale from the moment you start building, then you absolutely won’t be able to take advantage of that development when it happens. Steve Shoaff, CEO of UnboundID, recognizes that setting yourself up to scale right from the get go can be time consuming, but says it is ultimately worthwhile.

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3 Crucial Questions to Ask New Sales Hires

How do you find the right sales people who can actually live up to their interview hype? By asking the right questions to make sure they’re the real deal.

3 Crucial Sales Hiring Interview Questions | OpenView Labs

When it comes to scaling a business, there’s no doubt that sales is one of the hardest roles to fill.

While there’s no shortage of salespeople in the work force today, there is a supply and demand imbalance for great salespeople. The challenge for sales managers and executives, of course, is trying to determine the subtle differences between A-players and C-players. After all, sales reps are wired to sell — and turning it on for job interviews is no different.

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4 Lessons from the Best Unsubscribe Messages Ever

4 Lessons from the Best Unsubscribe Messages Ever | OpenView Blog

Unsubscribes — no marketer wants to see them. But while you may see it as goodbye, these companies see it as another chance to say hello.

To many of us marketers, “unsubscribe” is the end of the road. Your prospect is cutting ties, calling it quits. She doesn’t want to hear from you anymore. Game over. It’s time to move on.

But does it really have to be the end? Are you really ready to let your prospects walk away so easily?

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Market Like You Give a Damn: 5 Questions with Doug Kessler

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Putting some backbone into B2B marketing

With presentations like “The Other ‘C’ Word: What Makes Great Content Marketing Great” and the now legendary “Crap: Why the Single Biggest Threat to Content Marketing is Content Marketing,” Velocity Partners co-founder and Creative Director Doug Kessler is issuing a challenge to his fellow B2B marketers: stop marketing like you’re scared.

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