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Jonathan Crowe

Managing Editor
OpenView Venture Partners

Jonathan Crowe is the Managing Editor of OpenView Labs. He focuses on executing OpenView’s content marketing strategy, developing and publishing the best content possible to help expansion-stage technology companies grow and succeed. Prior to joining OpenView, he was an editor at Da Capo Press, a nonfiction trade imprint of the Perseus Books Group.

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Recent Posts

4 Steps to a Scalable Content Marketing Operation

April 16, 2015

If you’ve tried to build and manage a content marketing operation, you know how challenging all the moving parts and conflicting agendas can be. Without a cohesive operational framework, you’re facing a world of ad-hoc campaigns, missed deadlines, unclear results, and, ultimately, wasted effort. As the Senior Director of Content Marketing at Kapost and former […]

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How to Reduce CAC, Boost Retention, & Increase Sales with Channel Partners

April 10, 2015

Editor’s note: The following is an excerpt from our new eBook The Complete Guide to Channel Sales & Marketing. The best channel strategies are built around serving the needs of your customers and helping your partners grow their business, but that doesn’t mean that partnership work is altruistic. When all is said and done, you must be […]

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How to Avoid Sales Channel Conflicts

April 3, 2015

Tips for avoiding sales channel conflict, including pricing and compensation structures, lead registration systems, and assigning territories or segments.

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