More and more tech companies are turning to the innovative use of video as backgrounds on their homepages. Is it the wave of the future or just another flash in the pan?
You’ve probably noticed them by this point. How could you not? Homepages everywhere are coming to life. Airbnb, Salesforce.com, HubSpot. Where you’d once expect to see static background images now you’re surprised to see short video clips in motion.
Sure, they’re novel and eye-catching now, but are these new background videos just another flashy fad, or are they conveying something more?
I turned to creative director Keith Frankel, Host of CreativeMornings Boston and former Head of Creative and Design at HubSpot, to get his verdict.
13 of today’s top marketers let loose on the tactics they wish would go bump and disappear in the night.
Some marketing tactics just won’t give up the ghost. Despite all evidence pointing to their ineffectiveness, companies continue to resurrect and (mis)use them. From keyword-stuffing to QR codes, these are the things that give prospects and good marketers everywhere the chills.
What is predictive lead scoring? Here’s a quick, no-nonsense breakdown of what it is and why it’s gaining so much traction in B2B.
With more and more B2B companies flocking to predictive lead scoring (14x more than in 2011) and more vendors like Mintigo, Lattice Engines, Infer, Fliptop, and others offering it as a service, it raises a simple but important question: what the heck is predictive lead scoring, anyway?
Your one-stop collection of actionable tips, tools, and resources to take your content marketing to the next level.
Editor’s note: This is a living document, and our goal is to update it regularly with the best content marketing resources available. Have a suggested link we should add? Let us know in the comments below.
Buyers are bombarded by more and more content every day. Learn how to rise above the noise (and make better use of your resources) by creating content specifically targeted for each stage of their buyer journey.
If you’re creating content simply for the sake of having a blog or because you’ve been told you should, don’t expect to see big results. In order to make content marketing truly worthwhile, you need to take a strategic and systematic approach. It starts with breaking down your target customers’ buying journeys, and identifying “sticking points” where they are getting caught up and failing to convert. From there, you can focus your efforts on attacking those bottlenecks and “unsticking” more and more potential buyers with the right content in the right context at the right time.
B2B marketing has a bad rap. It’s bland. It’s boring. It’s cold and impersonal. It’s more of the same and it’s easy to forget. That’s because the vast majority of it is missing one crucial thing.
If your messaging is falling flat chances are it’s missing one crucial thing: confidence. The following is a preview from our upcoming webinar with B2B marketing strategist Doug Kessler on Tuesday, August 5th at Noon ET. Dive in and sign up now to learn how you can create more effective messaging.
If Don Draper were still in the marketing game, he’d be trusting data more than his gut.
If you’re a fan of Mad Men and watch the show religiously like I do, then you’ve probably caught yourself doing it at least once or twice — looking around your own office, with its open floor plan, the noticeable lack of ash treys and decanters, and marveling at how much things have changed since the “glory days” of ’60s advertising.
How one of the most dominant soccer dynasties in history laid the agile blueprint for how you should build and manage your team.
In the history of soccer, there have been few teams as remarkably innovative and as relentlessly productive as the Dutch club Ajax in the late ’60s and early ’70s, and, subsequently, the Netherlands World Cup national team of 1974.