This high-level guide will help you understand the role of product management and walk you through the steps required to successfully recruit, align, and leverage a dedicated product management team.
In the early stages of most software companies, product development tends to go something like this: a company’s founders identify a pain point or need, assemble a small engineering team to build a solution that addresses it, and proceed to go through a number of quick iterations to tweak the product to better meet the market’s needs.
It’s a system that relies on innovation, flexibility, and customization to fuel growth. And, in that early (often unstructured) environment, it’s a perfectly acceptable product strategy.
