Increasing Your Audience from Other Marketing Channels

This is a part of a series that was created to help you get the practice of corporate blogging built into your company. This series will walk through the process, necessary roles, in addition to guides for each role to help your company get started quickly. The following several posts make up a quick start guide for the blogging administrator. There are many ways to market your blog, and the more you inform your bloggers about how they can market their posts themselves, the less work there will be for you as the administrator. Bloggers should be promoting their blog…

What You Can Expect in an Outbound Program

This is a part of a series that was cre­at­ed to help you get the prac­tice of out­bound prospect­ing built into your com­pany.  This series will walk through the process, nec­es­sary roles, in addi­tion to guides for each role to help your com­pany get started quickly.  In the next few posts, I’ll be releasing the contents of a quick start guide for the outbound prospecting manager to use to attain success during this process. What are the Metrics for Success in Outbound Prospecting? The success metrics for the outbound prospecting initiative must be defined before you start interviewing candidates. Why?…

How to Increase Your Audience from the Search Engines

This is a part of a series that was created to help you get the practice of corporate blogging built into your company. This series will walk through the process, necessary roles, in addition to guides for each role to help your company get started quickly. The following several posts make up a quick start guide for the blogging administrator. How to Optimize Your Blog Posts Courtesy of Grace Kang, SEO and Content Marketing, Central Desktop Choose 1 to 2 keywords that you want to rank for in each post. Use The Google Keyword Tool to choose highly searched, reasonably…

Need a Lead Generation Strategy? Follow Your Top Prospects

There are a lot of extreme tactics out there to track and communicate with your company’s sales leads. One of the best strategies is to follow those prospects. Okay, that sounds creepy. I don’t mean that literally. Under no circumstances should you search for your prospect’s home address and stalk them on the weekends. A restraining order would probably be pretty damaging to your career. I do mean that you should take your top 20 prospects (those with the highest probability of conversion) and follow them on Twitter, LinkedIn, their corporate blog, and other online outposts (avoid personal blogs and…

How to Craft Your Target Personas

This is a part of a series that was cre­at­ed to help you get the prac­tice of out­bound prospect­ing built into your com­pany.  This series will walk through the process, nec­es­sary roles, in addi­tion to guides for each role to help your com­pany get started quickly.  In the next few posts, I’ll be releasing the contents of a quick start guide for the outbound prospecting manager to use to attain success during this process. Never underestimate the need to understand the personas you are targeting during your outbound prospecting calls. When your team is cold calling, they are calling individuals…

How To Motivate your Employee Bloggers

This is a part of a series that was created to help you get the practice of corporate blogging built into your company. This series will walk through the process, necessary roles, in addition to guides for each role to help your company get started quickly. The following several posts make up a quick start guide for the blogging administrator. Send a report each week to all bloggers highlighting the most recent week’s blogging activity and individual bloggers’ successes. Making the blogging program competitive and keeping people informed of individual and group progress will keep everyone engaged and motivated. Here…

How To Create the Best Case Studies for your Audience

This is a part of a series that was created to help you create case studies for your company. This series will walk through the process, necessary roles, in addition to guides for each role to help your company get started quickly. Gathering feedback on any type of marketing content can be difficult. However, there are tools that can help you better understand the market’s use and perception of your case studies. The more you understand about what your audience likes/doesn’t like about the content, the better you can make your case study the next time around. Here are three…

Content for Sales Teams: How to Create a Strategy and Prioritize

Virtually every company wishes it could support its sales teams with a plentiful supply of highly relevant content to share with target prospects. But what if you’re an expansion stage business building a content marketing strategy from scratch? The truth is, expansion stage businesses may not have the budget or the resources to create everything their sales teams need right away. If that applies to you, the key is to create a strategy and prioritize your needs. You don’t necessarily need an infinite budget and a dedicated staff to pull it off. But there are two things you absolutely must…