6 Examples of Irresistible Lead-Generating Content

6 Examples of Lead-Generating Content | OpenView Blog

HubSpot’s Marketing Grader is a perfect example of a lead-generating piece of marketing content that people actually crave.

Content Marketing has taken on a life of it’s own over the last five years. Thanks to major players like HubspotContent Marketing Institute, and MarketingProfs, marketers everywhere feel empowered and prepared to dive head first into the wonderful world of content marketing.

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Portfolio Spotlight: Meet Kareo VP of Sales Amyra Rand

Amyra Rand, VP Sales at KareoLast November Kareo brought on a new kickass VP of Sales: Amyra Rand. With 15 years of software experience, Amyra brings a passion for customer experience and a proven track record of building and managing world class sales teams that deliver results. We had the opportunity to meet Amyra last week at OpenView’s VP of Sales Workshop and talk to her about her decision to join Kareo, her special connection to small businesses, and the top quality she looks for in a new sales hire.

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Startup Sales Hiring: Is Big Corporate Experience a Blessing or a Curse?

Building your company’s first sales team is a challenging, risky endeavor, and it can be tempting to tap someone with senior experience at an established corporation to bring a sense of stability and order to things. But before you go after the big gun, find out why many experts caution against it.

Startup Sales Hiring: Is Big Corporate Experience a Blessing or a Curse?

Given the choice between hiring a sales rep whose resume features tenure at mostly smaller, lesser-known organizations, or a rep with experience selling enterprise software for larger, well-known corporations — whom would you target to get your startup’s or expansion-stage company’s sales function off the ground?

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4 Sales Experts Reveal the Secrets to Building a High-Performing Outbound Lead Generation Team

We have assembled a panel of sales experts to share their insights and ideas about how to successfully build and manage an outbound lead generation team.

4 Sales Experts Reveal the Secrets to Building a High-Performing Outbound Lead Generation Team

At the expansion stage, many B2B technology companies have validated their products, proven their markets, established their vision, and formulated a plan for scaling a successful business. What they often haven’t done, however, is figured out how to drive the volume of high-quality leads they need to effectively execute that plan.

The solution to that problem, typically, is to develop an outbound lead generation team.

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Keys to Managing Your New Lead Qualification Team

Turning a new lead qualification team into a well-oiled machine takes time, but focusing on these key elements will ensure it’s time well-spent and that a stronger, more productive sales pipeline is the result.

keys to managing a lead qualification team

If you’ve made the proper preparations your lead qualification team should have everything in place it needs to succeed. But no matter how good the game plan, you still have to ensure they execute, and it’s all but guaranteed things aren’t going to run 100% smoothly right out of the gate.

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Steps to Launching a Lead Qualification Team

Is 2013 the year you bolster your pipeline with a lead qualification team? Here are the tips you need to ensure you’re fully prepared and that your launch goes off without a hitch.

launching a lead qualification team

What does it take to launch an effective lead qualification team? OpenView’s Director of Sales and Marketing Support Devon McDonald reveals that much of your team’s success lies in laying the groundwork with proper preparation.

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