Get Your Freelancers Completely Aligned With Your Vision

This is a part of a series that was created to help you create case studies for your company. This series will walk through the process, necessary roles, in addition to guides for each role to help your company get started quickly. Assuming you selected the most qualified writer and designer to work on your case study, your training should be rather brief. Remember, you are working with a freelancer to utilize their creative expertise – not so you can train them on how to become expert content creators. However, particularly when your writer and designer are working on their…

CEO’s Guide for Hiring an Outbound Prospecting Manager

This is a part of a series that was cre­at­ed to help you get the prac­tice of out­bound prospect­ing built into your com­pany.  This series will walk through the process, nec­es­sary roles, in addi­tion to guides for each role to help your com­pany get started quickly. In order to have an effective outbounding team, as the CEO, you must hire an effective manager. The manager must possess integrity and be disciplined, enthusiastic, and self-directed. In addition, this person must be a true sales professional – an individual with a strong ability to communicate and a desire to be successful financially.…

7 Steps for Creating a SOW for Your Freelancers

This is a part of a series that was created to help you create case studies for your company. This series will walk through the process, necessary roles, in addition to guides for each role to help your company get started quickly. You will need a statement of work (SOW), but you probably don’t need a complicated or long one. Just keep it simple! Here are some tips for creating a SOW: Define the “deliverables” (what you want the final product to look like) Define the “acceptance process” (what the review process will be) Specify when the freelancer will be…

How the CEO Can Help Ensure Success in Outbound Prospecting

This is a part of a series that was cre­at­ed to help you get the prac­tice of out­bound prospect­ing built into your com­pany.  This series will walk through the process, nec­es­sary roles, in addi­tion to guides for each role to help your com­pany get started quickly. Use the following checklist to ensure that this effort will have the greatest probability of success. The CEO and executive team should ensure that all items are checked off and the outbound prospecting manager should ensure that the CEO and executive team is following through on the checklist. We have discussed, prioritized, and approved…

How to Motivate Your Lead Generation Team

So you’ve hired an eager lead generating cold caller for your expansion-stage business. That person might be a young, savvy inside sales rep who is solely responsible for making outbound calls to engage new prospects in your target segments. The sky’s the limit, right? If that person is successful, they’ll pour qualified leads in to your sales team’s funnel. If they’re not, you should know within their first three to six months. A lead qualifier should be contributing to your sales team’s success, not simply treading water. The problem is that lead generation is an arduous and repetitive task. It…