Corporate Blogging Legal Considerations

This is a part of a series that was created to help you get the practice of corporate blogging built into your company. This series will walk through the process, necessary roles, in addition to guides for each role to help your company get started quickly. The following several posts make up a quick start guide for the blogging administrator. Under copyright law, the employer generally owns blogging content generated by employees within their scope of employment. It is different when independent contractors (whether individuals or companies) create blogging content, as that is not owned by the company (though it…

How to Engage Your Representatives

This is a part of a series that was cre­at­ed to help you get the prac­tice of out­bound prospect­ing built into your com­pany.  This series will walk through the process, nec­es­sary roles, in addi­tion to guides for each role to help your com­pany get started quickly.  In the next few posts, I’ll be releasing the contents of a quick start guide for the outbound prospecting manager to use to attain success during this process. If you did a good enough job screening candidates and selecting the most qualified people for the job, you should a have mature, smart, driven group…

Sample Quarterly Report to CEO and Executive Team

This is a part of a series that was created to help you get the practice of corporate blogging built into your company. This series will walk through the process, necessary roles, in addition to guides for each role to help your company get started quickly. The following several posts make up a quick start guide for the blogging administrator. Each quarter, you should update the CEO and executive team on the status of the blogging initiative. Highlight the positives along with the areas for improvement, and provide a plan to execute against those items. Keeping the executives at your…

Important Tips for Training your Outbound Callers

This is a part of a series that was cre­at­ed to help you get the prac­tice of out­bound prospect­ing built into your com­pany.  This series will walk through the process, nec­es­sary roles, in addi­tion to guides for each role to help your com­pany get started quickly.  In the next few posts, I’ll be releasing the contents of a quick start guide for the outbound prospecting manager to use to attain success during this process. The average training period for a new hire should last anywhere from 5 to 10 days, depending on the backgrounds/skill levels of the individual(s). Sample training…

How to Conduct a Blogging Retrospective

This is a part of a series that was created to help you get the practice of corporate blogging built into your company. This series will walk through the process, necessary roles, in addition to guides for each role to help your company get started quickly. The following several posts make up a quick start guide for the blogging administrator. The world of blogging, and particularly SEO, is constantly evolving. On a weekly /monthly/quarterly basis, it is essential that you check, reflect, review, and adjust strategies. Things to consider: Are you using the best keywords possible to attract traffic through…

How to Create Your Support Content for your Outbound Program

This is a part of a series that was cre­at­ed to help you get the prac­tice of out­bound prospect­ing built into your com­pany.  This series will walk through the process, nec­es­sary roles, in addi­tion to guides for each role to help your com­pany get started quickly.  In the next few posts, I’ll be releasing the contents of a quick start guide for the outbound prospecting manager to use to attain success during this process. There are two types of content you will need to provide to your business development reps: Content to use internally to help better sell (e.g., training…

Converting Your Blog Audience Into Qualified Leads

This is a part of a series that was created to help you get the practice of corporate blogging built into your company. This series will walk through the process, necessary roles, in addition to guides for each role to help your company get started quickly. The following several posts make up a quick start guide for the blogging administrator. Yes, a blog is a form of self-expression for your blogging employees. However, at the end of the day, the main purpose of your corporate blog is to enable business development and revenue generation. Review these online resources to better…

How to Create a Successful Outbound Campaign

This is a part of a series that was cre­at­ed to help you get the prac­tice of out­bound prospect­ing built into your com­pany.  This series will walk through the process, nec­es­sary roles, in addi­tion to guides for each role to help your com­pany get started quickly.  In the next few posts, I’ll be releasing the contents of a quick start guide for the outbound prospecting manager to use to attain success during this process. There are four steps you are responsible for when it comes to creating and managing each campaign. Your marketing team will need to be involved with…