How To Create the Best Case Studies for your Audience

This is a part of a series that was created to help you create case studies for your company. This series will walk through the process, necessary roles, in addition to guides for each role to help your company get started quickly. Gathering feedback on any type of marketing content can be difficult. However, there are tools that can help you better understand the market’s use and perception of your case studies. The more you understand about what your audience likes/doesn’t like about the content, the better you can make your case study the next time around. Here are three…

Content for Sales Teams: How to Create a Strategy and Prioritize

Virtually every company wishes it could support its sales teams with a plentiful supply of highly relevant content to share with target prospects. But what if you’re an expansion stage business building a content marketing strategy from scratch? The truth is, expansion stage businesses may not have the budget or the resources to create everything their sales teams need right away. If that applies to you, the key is to create a strategy and prioritize your needs. You don’t necessarily need an infinite budget and a dedicated staff to pull it off. But there are two things you absolutely must…

How to Establish Your Automation Platform

This is a part of a series that was cre­at­ed to help you get the prac­tice of out­bound prospect­ing built into your com­pany.  This series will walk through the process, nec­es­sary roles, in addi­tion to guides for each role to help your com­pany get started quickly.  In the next few posts, I’ll be releasing the contents of a quick start guide for the outbound prospecting manager to use to attain success during this process. Automate! Your automated platform, or sales CRM, is the place where you should store all of the data pertaining to your outbound initiative and track it…

How to Engage Your Bloggers

This is a part of a series that was created to help you get the practice of corporate blogging built into your company. This series will walk through the process, necessary roles, in addition to guides for each role to help your company get started quickly. The following several posts make up a quick start guide for the blogging administrator. In order to keep the output and quality high, it’s important to keep your bloggers engaged with the blogging initiative. Without engagement your program will fail. That said, you have to keep looking for new ways to spark interest firm-wide,…

How to Market Your Case Studies

This is a part of a series that was created to help you create case studies for your company. This series will walk through the process, necessary roles, in addition to guides for each role to help your company get started quickly. What’s the point of creating a case study if you haven’t found the appropriate channels to distribute it? As the initiative owner, it’s up to you to determine the best ways to get this content into the hands of the target audience. Consider these vehicles for distribution: E-mail campaign from the individuals on your sales team to their…

The Outbound Manager's First Responsibility

This is a part of a series that was cre­at­ed to help you get the prac­tice of out­bound prospect­ing built into your com­pany.  This series will walk through the process, nec­es­sary roles, in addi­tion to guides for each role to help your com­pany get started quickly.  In the next few posts, I’ll be releasing the contents of a quick start guide for the outbound prospecting manager to use to attain success during this process. Hiring Your Business Development Reps Not everyone is cut out for outbound prospecting. The job requires quick wit, thick skin, and strong determination. OpenView has designed…

The Outbound Manager’s First Responsibility

This is a part of a series that was cre­at­ed to help you get the prac­tice of out­bound prospect­ing built into your com­pany.  This series will walk through the process, nec­es­sary roles, in addi­tion to guides for each role to help your com­pany get started quickly.  In the next few posts, I’ll be releasing the contents of a quick start guide for the outbound prospecting manager to use to attain success during this process. Hiring Your Business Development Reps Not everyone is cut out for outbound prospecting. The job requires quick wit, thick skin, and strong determination. OpenView has designed…

How to Set Up your Employee Bloggers for Success

This is a part of a series that was created to help you get the practice of corporate blogging built into your company. This series will walk through the process, necessary roles, in addition to guides for each role to help your company get started quickly. The following several posts make up a quick start guide for the blogging administrator. Don’t assume anything. As blogging administrator, it is your role to walk your bloggers through a thorough training process. Make sure your training sessions are a combination of: Operational training —how to use the blogging platform Quality training — how…