Things may be moving fast in the right direction, but if you want maintain your startup growth you have to avoid one common trap at all costs.
We asked 20 top B2B sales leaders and experts for their favorite interview question to ask new sales hires. Find out what they said.
Asking candidates the right questions during a job interview is always important, but that’s especially true for sales roles. After all, these are people trained to pitch and spin for a living. How do you ensure you’re cutting through to the core competencies of each candidate, and filling up your team with A players who can truly deliver?
Below you’ll find a collection of favorite interview questions from some of the top minds in B2B sales — each designed to help you identify the top performers who will make a bigger impact and fuel your company’s growth.
The concept of minimum viable product isn’t just for software developers. OpenView’s Devon McDonald explains how marketers can benefit from a “just ship it” mentality.
Startup marketers often fancy themselves as the creative branch of their growing company’s brand — the artists tasked with crafting the perfect message for the perfect customer at the perfect time. The result of that sometimes-misguided sense of purpose is that marketers (and, at times, the expansion-stage companies they work for) generally become obsessed with the mirage of perfection.
Recently, I had the opportunity to catch up with Richard Delahaye, the Director of Digital Marketing at Intronis at the Boston Agile Marketing Meetup. Intrigued by commitment to using Scrum (a form of Agile) to manage his team’s marketing efforts, I asked him to answer a few questions about his experiences, challenges and successes with the methodology.
I’ve been at OpenView for five years now, and have been using Scrum-inspired planning since Day 1. For many people, that comes as a surprise. After all, we’re not a team of software developers — we’re a team of growth strategists, marketers, recruiters, and analysts focused on providing operating support to OpenView’s portfolio companies. But while we have had to adapt our own approach to Scrum and consistently iterate to improve its effectiveness, at it’s core, what we and what agile development teams are doing when we talk about Scrum is very much the same.
Here’s one of the weirdest intros you’re likely to read in a sales and marketing blog: Pause for a moment and take a look at your posture.
No, really. Look at how you’re sitting or standing. Are you hunched over with your chin resting on your palm? Or maybe you’re kicked back on a chair or a couch somewhere, your feet crossed and neck craned toward the screen. Are your arms folded, or are your hands in your pockets? Is there a perplexed look on your face?
HubSpot’s Marketing Grader is a perfect example of a lead-generating piece of marketing content that people actually crave.
Content Marketing has taken on a life of it’s own over the last five years. Thanks to major players like Hubspot, Content Marketing Institute, and MarketingProfs, marketers everywhere feel empowered and prepared to dive head first into the wonderful world of content marketing.
Last November Kareo brought on a new kickass VP of Sales: Amyra Rand. With 15 years of software experience, Amyra brings a passion for customer experience and a proven track record of building and managing world class sales teams that deliver results. We had the opportunity to meet Amyra last week at OpenView’s VP of Sales Workshop and talk to her about her decision to join Kareo, her special connection to small businesses, and the top quality she looks for in a new sales hire.