It takes a lot of thought to bring out your company’s personality, but building a brand identity allows you to better connect with customers.
With more ways than ever for customers to connect with companies, the days of hiding behind your product are over. You can’t expect people to engage with your social media, marketing materials and web content if you’re not putting in the effort to cultivate a unified personality behind it all. Building a brand identity takes real time and effort but it can be hugely useful, as explained in this post at Business Insider by Online PR and social media firm Simply Zesty.
Which is the bigger priority? Ranking at the top of your prospects’ search results or mapping content that helps them move forward in their buyer journey?
Many marketers find themselves grappling with priorities when it comes to getting a content strategy off the ground. Luckily, as online marketing expert Lee Odden explains, when it comes to SEO and content marketing, it doesn’t have to be either/or.
When it comes to B2B sales, the big guys are a different animal all together. Leading sales trainer Dave Kahle shares his insights into navigating complex key account sales.
Almost every professional B2B sales person comes to grips with one of the challenges of penetrating key accounts. Key accounts aren’t your ordinary sale, and they require more sophisticated skills and strategies. Here are three fundamentals for effectively targeting and landing key accounts.
Sales benchmarks are a critical reference tool for startups and expansion-stage companies, particularly those lacking a structured, repeatable lead generation and customer acquisition process.
By allowing companies to better evaluate and understand their own metrics, sales benchmarks can give executives and managers a much better sense of what to expect when launching a customer acquisition initiative into a new market or when building a new sales team.
The solutions you’ve used for past accomplishments may actually be holding you back. Check out these sales success tips to keep things fresh.
There’s nothing more dangerous than resting on your laurels. But if your laurels happen to reside atop an impressive list of successes, it can appear to be a pretty inviting place to spend some time. If you’re not pushing change, though, you might find that your list will begin to stagnate. Matt Sharrers offers some sales success tips in this post at Sales Benchmark Index to help you keep a fresh approach.
SaaS customer acquisition and success strategist Lincoln Murphy explains why answering this one simple but powerful question is the key to rapid and sustainable growth.
So far in 2013 I’ve helped 21 software-as-a-service (SaaS) providers from around the world boost customer acquisition and lower their SaaS churn rates. And in just about every instance I have found myself asking them the same questions.
The fact that these questions were not easily answered or — if they were — that the answers were ignored, often shed light on the underlying cause of several different problems my SaaS provider clients faced.
From stagnating growth, to unacceptable churn, to a less-than-acceptable ROI on AdWords and other paid traffic spend, it became clear to me that we have a problem. And this problem isn’t small or to be ignored.
Having lived through an acquisition, CEO of Spredfast Rod Favaron offers some valuable entrepreneur advice on handling the transition.
An acquisition is a huge undertaking. There are plenty of nooks and crannies that can go overlooked as you begin to merge with your new parent company, many of which can go unnoticed until it’s too late. Rod Favaron, President and CEO of Spredfast (an OpenView portfolio company), offers a bit of entrepreneur advice on the things he’d do differently if he had the chance.
Tracking metrics like unique visitors, bounce rate, and conversion are critical to content marketing success. But choosing the right key performance indicators to measure can be a challenge. Slow down and focus on these five to start.
Performance improvement expert H. James Harrington once said, “Measurement is the first step that leads to control and, eventually, to improvement.” For anyone trying to take their content marketing efforts to the next level, his words certainly ring true.
Struggling to find a co-founder for your startup? CoFounders Lab has the answer to all your entrepreneur networking woes.
Think it’s hard to find love in this crazy world? Try finding the perfect co-founder for your business idea. There might be less awkward small talk and confusion about how to split the bill, but there’s no less anxiety involved. But CoFounders Lab has come up with an interesting solution for entrepreneur networking, explains Elisha Hartwig in this post at Mashable.
Social media isn’t the black hole that many business leaders seem to think it is. Discover how to become a social rock star in as little as a few hours a week.
While social media adoption is certainly widespread by now, many business professionals still claim to be too busy to commit to personal social media branding activities.
Personal branding consultant Dorie Clark, author of Reinventing You: Define Your Brand, Imagine Your Future, says that for the most part, the excuse is just that — an excuse. The truth, Clark says, is that making time for social media and branding takes a lot less time than you might think.
