Brandon Hickie

Market Insights Manager
OpenView Venture Partners

Brandon Hickie is the Marketing Insights Manager at OpenView. He primarily works with OpenView's portfolio companies to develop business strategies and optimize market and product positioning by means of market research, market intelligence, and customer and marketing analytics. Prior to OpenView, Brandon was an Associate in the competition practice at Charles River Associates for over three years, where he focused on merger strategy, merger regulatory review, and antitrust litigation.

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Recent Posts

Understanding the Differences Between Customer Success & Customer Service

November 25, 2015

Customer service is a reactive tactic that focuses on fixing problems in order to keep customers satisfied. Customer success, on the other hand, is a proactive strategy for understanding and supporting your customers’ desired business outcomes. Proactive vs. Reactive Customer success organizations preemptively and proactively identify and address problems that prevent customers from realizing their […]

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The Beginner’s Ultimate Guide to Customer Success [eBook]

November 10, 2015

Again and again, brands are discovering that customers choose, refer, and stand by a company based not on flashy marketing or innovative product features, but on the experience of engaging with the brand and the value that brand delivers. Delivering this kind of loyalty-inspiring value and experience doesn’t happen by accident. It’s the result of intentionally – and passionately – […]

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How One Tool Enabled Two Entrepreneurs to Quit Their Day Jobs & Build Their Dream Business

August 27, 2015

The following is a market-sizing tool case study featuring Apitite, a cloud service for creating and managing APIs. The Problem Tristan and Todd, both first-time entrepreneurs with technical backgrounds, were moonlighting on the weekends building Apitite, a cloud service for creating and managing APIs. But, before they could quit their day jobs and devote their […]

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