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Brandon Hickie

Market Insights Manager
OpenView Venture Partners

Brandon Hickie is the Marketing Insights Manager at OpenView. He primarily works with OpenView's portfolio companies to develop business strategies and optimize market and product positioning by means of market research, market intelligence, and customer and marketing analytics. Prior to OpenView, Brandon was an Associate in the competition practice at Charles River Associates for over three years, where he focused on merger strategy, merger regulatory review, and antitrust litigation.

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Recent Posts

22 Metrics to Discover Your Go-to-Market Priorities

May 4, 2015

There are no lack of things on your plate. Deciding on the right things to focus on is crucial to actually moving the needle (vs. wasting time and resources on unnecessary distractions). So how do you narrow your focus? It all comes down to effective prioritization, and as I laid out in my previous post, […]

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A Better Way for Startups to Prioritize Their Projects

April 20, 2015

Startups that find a way to focus on the few things that matter are typically the ones that succeed. Time is the most scarce and costly resource in a young cash-constrained business, and the largest drain on it is doing unnecessary work. This is compounded by the fact that work without meaning also leads to […]

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B2B Market Sizing: A Quick & Easy Way to Estimate Number of Potential Users

March 12, 2015

If you’re trying to estimate the size of a particular market opportunity and your software is licensed per user one of the best places to find data is the U.S. Bureau of Labor Statistics (BLS). Here’s a step-by-step example to help get you started.

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