12 Quick Tips for Assessing Market Opportunities

The best entrepreneurs are always planning their next move. Here are a dozen tips to help you quickly assess market opportunities and determine where to strike next.

12 Quick Tips for Assessing Market Opportunities

Is the market you’re targeting really a viable opportunity? Whether you’re an entrepreneur starting your own business or an executive at an expansion-stage company focused on growth, you need to be able to answer that question quickly and definitively. That is where mastering the art of market sizing comes into play.

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8-Step Guide to B2B Content Mapping: Aligning Your Content to the Buying Cycle

With so many pieces of content for so many different buyers at every stage of the funnel, a complete content marketing strategy can also quickly become a confusing one. Learn how content mapping brings order to the chaos and can help you deliver the right content to the right prospect at the right time.

8-Step Guide to B2B Content Mapping: Aligning Your Content to the Buying Cycle

It’s no secret that the content marketing approach that works best is one that includes a personal touch. One recent study conducted by Marketing Sherpa saw a company increase B2B leads by 124% after incorporating buyer personas into their content marketing strategy.

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photo by: Johan G

Buyer Personas: The Key to Targeting Your Content Marketing for Real Results

If you really expect your content to connect with your customers in any meaningful way you need to make sure it’s laser targeted to address their needs. And how do you do that? By developing accurate buyer personas.

Buyer Personas: The Key to Targeting Your Content Marketing for Real Results

A personal touch goes a long way when trying to make a connection with someone. Generic pick-up lines aren’t going to get you too many dates, and generic content won’t bring in many leads. To make an impression and start off on the right foot, whether at the bar or on your blog, you need to make sure the person you’re reaching out to understands that you’re right for them.

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Who Is the Most Influential Venture Capitalist Online?

OpenView report ranks the most influential venture capitalists online and highlights which social tools and techniques have taken them to the top.

It’s no surprise that today’s venture capitalists are flocking to social media and other online channels to further extend their influence, reach, and, ultimately, their success. Whether through blogging or tweeting, podcasting or networking via professional communities on LinkedIn, the Web provides powerful opportunities for VCs to interact with entrepreneurs and the world like never before.

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