SaaS Pricing: The True Cost of Short-Sighted Decisions

SaaS pricing is complicated. Before you make a decision you need to consider all the angles and keep in mind it’s perhaps the single most important decision a young company can make (no pressure).


Pricing out a B2B SaaS product is a complicated decision. For starters, it involves a larger number of moving parts than traditional software pricing (perpetual licenses). You have to take into consideration expected customer tenure and churn, and the impact that they can have on your profitability. You also have to put a lot more thought into price structure, price level, and billing decisions, because they now affect a recurring revenue stream.


Breaking Down Your Competitor’s Pricing Model

Breaking down your competitor’s pricing model can offer valuable insights when it comes to changing your own pricing strategy. The best part? It’s actually easier than it sounds.

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A good place to start when contemplating a pricing strategy change is looking at how your direct and indirect competitors price their products.


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Understanding Your Competitors: 10 Ways to Get Started with Competitive Research

Looking to keep closer tabs on the competition? Here are 10 competitive research tactics to help you gather the info you need to establish a significant competitive advantage.

10 Competitive Research Tactics | OpenView Labs

These days, it’s easy to become obsessed over the amount of data you can leverage to develop a better understanding of your customers. But if you’re serious about dominating your market then there’s another group you should be researching, as well — your competitors. Understanding your competitors is key to developing effective growth strategies, especially as it pertains to market positioning, pricing, discounting, and up-selling.

If you’re wondering where to start, the first step is to stop pretending they don’t exist, and learn to embrace the idea that you have top competitors. From there, the ten competitive research tactics below can be great ways to gather information on them.


Pursuing a Vision: Elon Musk’s Big Patent Strategy Gamble

Elon Musk's Tesla Patent Strategy Gamble | Openview Blog

Last week, Musk announced that, moving forward, Tesla’s patents are effectively open source.

Pursuing Your Vision (Seemingly at the Cost of Competitive Advantage)

Great companies are driven by two things: 1) a well-defined and substantiated vision, and 2) an executive team that isn’t afraid to aggressively pursue it. We have seen this time and time again in the public markets and this is one reason that executive pay has reached levels it has. Vision is actually just as if not more important in startups and expansion-stage growth companies, as it rallies a team around a central cause and provides the direction it needs for achieving it.


3 Startup Management Lessons from Josh Beckett’s No-Hitter

Dodgers Celebrating Josh Beckett No-Hitter

As you may or may not know, I am an avid Dodger fan. Last weekend, I had the privilege of watching Josh Beckett pull-off the unthinkable: a no hitter in Philly, at the twilight of his career.

Josh was at the top of his game for this stage in his career with great command. However, he was not even close to his peak form from the 2003 World Series with the Marlins. The fact is Josh is older and does not have the same weapons he used to have. Consequently, for the no-hitter to be even remotely possible, he had to rely on outsmarting and out-pitching his opponent rather than out-powering them as he did in his early days.


Is It Time for a Buyer Persona Update?

Are you basing your sales and marketing outreach on stale, outdated buyer personas? Giving them an update can be easier said than done, but OpenView’s Brandon Hickie has a handful of tips to help ensure the best high-impact results.

How to Update Your Buyer Personas | OpenView Labs

Are you considering updating your buyer personas? Before you dive in and start spending valuable time and resources, ask yourself the following five questions to make sure you are focusing on a high impact initiative.


photo by: Mikey Angels

12 Quick Tips for Assessing Market Opportunities

The best entrepreneurs are always planning their next move. Here are a dozen tips to help you quickly assess market opportunities and determine where to strike next.

12 Quick Tips for Assessing Market Opportunities

Is the market you’re targeting really a viable opportunity? Whether you’re an entrepreneur starting your own business or an executive at an expansion-stage company focused on growth, you need to be able to answer that question quickly and definitively. That is where mastering the art of market sizing comes into play.