With so many pieces of content for so many different buyers at every stage of the funnel, a complete content marketing strategy can also quickly become a confusing one. Learn how content mapping brings order to the chaos and can help you deliver the right content to the right prospect at the right time.
It’s no secret that the content marketing approach that works best is one that includes a personal touch. One recent study conducted by Marketing Sherpa saw a company increase B2B leads by 124% after incorporating buyer personas into their content marketing strategy.
If you really expect your content to connect with your customers in any meaningful way you need to make sure it’s laser targeted to address their needs. And how do you do that? By developing accurate buyer personas.
A personal touch goes a long way when trying to make a connection with someone. Generic pick-up lines aren’t going to get you too many dates, and generic content won’t bring in many leads. To make an impression and start off on the right foot, whether at the bar or on your blog, you need to make sure the person you’re reaching out to understands that you’re right for them.
OpenView report ranks the most influential venture capitalists online and highlights which social tools and techniques have taken them to the top.
It’s no surprise that today’s venture capitalists are flocking to social media and other online channels to further extend their influence, reach, and, ultimately, their success. Whether through blogging or tweeting, podcasting or networking via professional communities on LinkedIn, the Web provides powerful opportunities for VCs to interact with entrepreneurs and the world like never before.
At the startup and early expansion stage, customer service is often de-prioritized by founders and managers. It’s a human capital-intensive and long-term focused initiative after all, and most startups live in the here and now. They spend much of their time on things like customer acquisition and product development, hoping customer service takes care of itself.
But what those management teams fail to realize is that one of their company’s primary competitive advantages over larger enterprises is the opportunity to develop intimate and long-lasting relationships with their customers. Bigger companies, after all,…
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