Ashley is a Market Strategist on the Go-To-Market team at OpenView. She helps OpenView’s portfolio companies accelerate their business growth by acquiring & retaining the right customers.Prior to joining OpenView, Ashley was the Senior Manager of B2B Strategy & Analytics at Wayfair.com. Her efforts spanned marketing, BDR optimization & funnel analytics to help the B2B business grow by 9x in just a few years. Before Wayfair.com, Ashley worked as a consultant for Simon-Kucher & Partners, the global marketing and strategy consulting firm known as the world leader in pricing.
The consumerization of tech has transformed more than just how people buy and interact with technology. It’s caused many B2C marketers to