Ashley is a Market Strategist on the Go-To-Market team at OpenView. She helps OpenView’s portfolio companies accelerate their business growth by acquiring & retaining the right customers.Prior to joining OpenView, Ashley was the Senior Manager of B2B Strategy & Analytics at Wayfair.com. Her efforts spanned marketing, BDR optimization & funnel analytics to help the B2B business grow by 9x in just a few years. Before Wayfair.com, Ashley worked as a consultant for Simon-Kucher & Partners, the global marketing and strategy consulting firm known as the world leader in pricing.
The buying environment is becoming increasingly complex. A few reasons are likely top of mind including the emergence of new competitors,