Do You Have a Budget for Freelancers?

Having the right team for your content marketing strategy in place is a common issue for startup and expansion stage companies alike. In a perfect world you are able to offset your content development efforts among several of your existing employees outside of the marketing team and every employee is ready and excited to participate.  But this isn’t always the case. Check out this blog from Amanda Maksymiw to learn more about how and what freelancers charge.

Common Pitfalls That Can Derail a Competitive Messaging Strategy

This article is part of an ongoing series on competitive messaging for startup and expansion stage companies. Previously, we looked at the key processes, roles and metrics for developing a competitive messaging strategy. But even with all the right pieces in place,  problems can still arise. Some of the common issues you might face throughout the competitive messaging practice include the following:   Lack of clear, measurable goals. This will make it difficult to track and monitor your progress as you develop and roll out your competitive messaging statements. Failure to segment your target market before beginning the competitive messaging…

Competitive Messaging: Processes, Roles and Metrics

This article is part of an ongoing series on competitive messaging for startup and expansion stage companies. Previously in this series, we looked at the most important benefits of competitive messaging and how it works as a company-level strategy for expansion stage businesses. In this article, we’ll briefly outline the basic processes, roles and metrics for developing a competitive messaging strategy. First off, developing competitive advantage messages involves the following steps: Examine your company’s deliverables and develop a list of candidate statements that you believe might be good messages. Conduct market research (preferably through an independent third-party) to test the…

Getting Started with Google+ for Online Marketing

In the past, Google’s attempts to stake claim in the social media world haven’t gone so well (see: Google Buzz and Google Wave). But with Google+, the search engine behemoth seems to have finally found its footing and it’s definitely shaking up the social media space. In fact, Ann Handley, the CCO of Marketing Profs (and someone with more than 100,000 Twitter followers) admitted to checking Google+ before Twitter recently.

Image provided by: KatchinaDaze

According to PC Mag’s Chloe Albanesius, Google’s new social network cleared the 25 million user plateau at the beginning of August and,…